Creating and managing a partner ecosystem can be a challenging undertaking. As more organizations adopt a distribution channel as a sales strategy, partners have more of a choice with whom they can do business with, making competition for partner mindshare incredibly intense.
Companies who are successful selling through partners recognize the complexity of the channel is best solved through a structured partner management approach augmented by technology. Implementing PRM applications absent of a well defined channel strategy will result in wasted resources and frustrated partners.
In this e-book, learn the best practices on how to choose the right partners, structure your channel, and select the right technology to effortlessly manage partners.