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Getting Started with Account Based Marketing: Targeting Your Audiences

Mathew Sweezey, Principal of Marketing Insights, Salesforce
May 24, 11:00 am PST / 2:00 pm EST

B2B marketing as we know it is fundamentally changing. We are moving away from silo execution to omni-channel execution, making it even more critical for B2B marketers to understand their audience. Knowing how to target and engage the right account with your database is a core part of any business. More than that, marketers who can accurately break down their account audience by persona and departments will see the highest growth potential by having the ability to:

  • Better identify new leads
  • Manage audiences more effectively
  • Send content to the right audience

Join us as Mathew Sweezey, Principal of Marketing Insights at Salesforce, provides deep insights into individuals within a B2B persona to improve marketing accuracy and to provide a foundation for a successful B2B marketing strategy.

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