As cord-cutting and binge-watching accelerates, the race is on for direct access to fans. Bridging the gap between the content you make, and the fans who consume it, is key to marketing can’t-miss content that drives more revenue. This solution bundles Salesforce DMP with Marketing Cloud and Community Cloud to create personalized 1-to-1 marketing journeys, enrich audience insights, and boost ROI by building communities of interest around your content.
Salesforce Customers are seeing:
12% increase in Return on Ad Spend
18% increase in Campaign Reach
25% increase in Marketing ROI