New technology is changing the way audiences engage with and consume content. Audiences seek full access to content whenever they want and on whichever device they want — posing new challenges and new opportunities for media companies. By controlling content and distribution, over-the-top (OTT) media companies like Hulu, Netflix, and Amazon have a direct link to the consumer. In order to stay competitive, media companies need to fundamentally change the way they do business.
Read how media companies can capitalize on the industry disruption and grow audiences by:
- Bridging the gap between content and audience.
- Personalizing customer journeys.
- Activating loyal audiences.