B2B marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences.
This ebook explores how:
- Business buyers have new levels of expectations when it comes to personalization
- Successful marketing and sales teams align around data to engage B2B buyers
- High-performing teams leverage account-based marketing to focus attention on high-value accounts
- AI, VR, and AR are offering innovative engagement opportunities for B2B marketers
- Data drives intelligent B2B marketing decisions