In the age of the connected patient, physicians ought to be more digitally accessible than ever before. Yet for a variety of reasons, it’s become more difficult to connect with them. This dilemma has made B2B marketing in healthcare and life sciences (HLS) more challenging — but it has also led to new opportunities and innovative solutions.
For marketers, a long-term client relationship is the ultimate revenue-generating opportunity in today’s HLS landscape. While the journey to conversion for prospects in this industry is far from straightforward, an intelligent and innovative account-based marketing (ABM) strategy can help your company rise above common challenges. This e-book will help put you on the path to doing all of that, and more.
In this e-book, you’ll learn how to:
- Write and design effective emails to target healthcare professionals
- Create a cross-channel ABM strategy to grow account relationships
- Segment your highest-value prospects to identify accounts with the highest revenue potential
- Collaborate with your sales team to maximize ROI