Discover why Salesforce is named a Leader in AI-enabled marketing platforms for enterprise companies.

Agentic AI is transforming enterprise marketing. In this new IDC MarketScape report, evaluated companies harnessing AI to automate, personalize, and optimize across every customer interaction.

Download the excerpt to learn:

How AI is redefining personalization, journey orchestration, and content creation
What enterprise buyers should consider when evaluating AI-powered marketing platforms — from data integration to agent governance
Which platforms are best equipped to scale autonomous marketing while maintaining control, transparency, and brand safety

Whether you’re modernizing your stack or launching your first AI agents, this report provides a clear roadmap to evaluate vendors, deploy AI responsibly, and build smarter customer experiences.

See how Salesforce is helping enterprises lead the AI-powered marketing evolution.

Questions? Call us at 1-800-667-6389.

Salesforce is named a Leader in AI-enabled marketing platforms for enterprise companies.

Source: IDC MarketScape: AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment, doc ##US53601725e, June 2025

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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year time frame. Vendor market share is represented by the size of the icons.

Discover why Salesforce is named a Leader in AI-enabled marketing platforms for enterprise companies.

Questions? Call us at 1-800-667-6389.

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