Far too often we get caught looking at our business from our own point of view. Instead, try looking at your business of from the customer's perspective by creating a journey map.
We can use video to try and capture that experience. But video can make analyzing information across the entire experience challenging. After all, an experience has so many different components!
It is always helpful to see the pieces of an experience side-by-side.
Journey maps are a great way to break down your customers experience into its discrete parts.