Your customer's experience is complex. But you and your team can get a handle on it by using this simple visualization technique.

Far too often we get caught looking at our business from our own point of view. Instead, try looking at your business of from the customer's perspective by creating a journey map.

We can use video to try and capture that experience. But video can make analyzing information across the entire experience challenging. After all, an experience has so many different components!

It is always helpful to see the pieces of an experience side-by-side.

Journey maps are a great way to break down your customers experience into its discrete parts.

Remember, we're focused on seeing how things look from your customers viewpoint. A journey map isn't about your process. Tasks or activities that you do will not be on the journey map.

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