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See how sales teams of every size and every industry grow with Salesforce.
VP, Data Analytics & CPO Sales Enablement, Prudential Financial
Sandeep Ajith
Salesforce's sellers close more deals in less time with Agentforce.
From onboarding to quoting, digital labour accelerates every stage of the deal cycle.
Domain Architect, FedEx
Carlos Gonzalez
The RealReal gives every consignor a VIP experience with Agentforce.
AI agents help reps bring more luxury goods into the circular economy.
Director, Supply Strategy, Grubhub
Maegan Rolando
Zota's investment in digital labour pays off with 30% YoY growth.
Agentforce is expected to increase the sales pipeline and resolve 180,000 cases annually.
Transform your sales cycle with Agentforce Sales.
Accelerate selling with AI agents that work hand in hand with your team. Turn unified data into real-time intelligence that moves deals forward, delivers moments that matter, and scales success across every rep.
Drive revenue growth with Sales Cloud — the #1 agentic platform for sales.
Sales Cloud powers your entire sales process, bringing AI agents and human reps together at every step to unlock your team's full potential. With AI-powered automation eliminating manual work and freeing up valuable time, reps are free to focus on higher-value relationships and deals, driving greater productivity and revenue.
Multiply your impact with AI agents.
Deploy AI agents 24/7 to autonomously handle repetitive tasks, expand your pipeline, and boost revenue without adding headcount.
Give human sellers the ultimate winning edge.
Equip reps with real-time data and AI-powered insights so they can cut through the noise, deliver better buying experiences, and close more deals, faster.
Drive operational efficiency on a single platform.
Automate, optimise, and unify your sales cycle from pipeline to paycheque—improving visibility and reducing operational costs.
Start and scale with Sales Cloud, the #1 AI CRM for sales.
Get complete visibility into your pipeline. Surface insights to speed up prospecting and opportunity management. Streamline processes with sales software tailoured to your business.
Extend Sales Cloud to deliver more value.
Build pipeline faster with agents.
AI Sales Agents
Transform every stage of the sales cycle — from prospecting and pipeline management to account growth and partner success.
Sales Engagement
Accelerate sales, connect with buyers, and take action with engagement built directly into your CRM.
Sales Programs
Boost seller efficiency and productivity with outcome-based enablement — all in the flow of work.
Buyer Engagement
Align marketing and sales to grow efficiently and close deals faster.
Accelerate productivity with automation.
Sales Data
Automate CRM updates, centralise data, and equip sellers with smarter insights and AI with the power of Data 360 and the Agentforce 360 Platform.
Sales Analytics
Drive forecast accuracy, grow pipeline, and optimise revenue with Sales Cloud, Tableau insights, and unified data from Data 360.
Sales Team Productivity
Accelerate deals by boosting productivity with your people, processes, and real-time Sales Cloud data together in Slack.
Revenue Intelligence
Close faster with purpose-built analytics and actionable insights throughout the sales cycle.
Drive revenue on an integrated growth platform.
Revenue Lifecycle Management & CPQ
Connect the revenue lifecycle — from product catalogues and price management to CPQ, contracts, and billing — to sell on any channel.
Sales Performance Management
Unlock peak sales performance. Easily manage quotas, plans, territories, incentives, and more– all in one place.
Partner Relationship Management
Drive channel sales and partner performance by easily managing resellers, distributors, brokers, and more.
Discover what's new in Sales.
Dreamforce Keynote
Your Path to Growth Is Humans and Agents
Catch up on the sales keynote from Dreamforce 2025 and discover how to reinvent your sales cycle with humans and AI agents together.
Product Release
Discover The Latest AI Agent Innovations
Explore the new product releases from Agentforce Sales and Agentforce Revenue Management, featuring AI-powered tools across the revenue lifecycle.
Analyst Report
Salesforce Named a Leader for SFA by Gartner® for the 19th Year
See why we're a Leader for Sales Force Automation in the 2025 Gartner® Magic Quadrant™ for the 19th year in a row.
News
Agentforce Sales launches on the ChatGPT platform
Sales teams can now use conversations in ChatGPT to prioritise deals, plan accounts, and update CRM records.
Research
Explore the latest trends in 'State of Sales'
Get the inside scoop on how sellers are driving growth in 2026, from AI agent use cases to revenue strategies.
Guide
The Sales Leader's Playbook to Driving Growth with AI
Learn why leaner tech stacks and a foundation of unified data are essential for sales teams looking to unlock the full potential of their AI.
Guide
Get started with AI Sales Agents Fast
Learn how to build and activate a sales agent in 30 minutes or less.
Guide
How Leading Companies Use Agentforce Sales
Learn how customers across industries are using Agentforce Sales to nurture inbound leads, coach clinicians, and more.
Event
Dreamforce on Demand
Explore the best sessions from Dreamforce 2025, from the sales keynote to deep dives on AI agents. It's all streaming now on Salesforce+.
Virtual Event
Agentforce Sales Hands-on Workshops
Get real experience with Agentforce Sales in our hands-on workshops, led by top product experts. These interactive sessions are designed for you to help you maximise your success.
Webinars
Upcoming and On-Demand Webinars
Watch our webinars live or on demand at any time. You'll find a wealth of knowledge and business insights created for busy sales professionals.
Accelerate revenue with Sales Cloud‘s fully integrated suite of solutions.
Streamline CPQ, Contracts, Billing and more with Revenue Cloud.
Speed up the quote-to-cash process with revenue lifecycle management – now built on the Agentforce 360 Platform.
Say hello to Salesforce Spiff, our brand new commissions product.
Automate commissions, motivate sellers, and boost performance with the latest addition to Sales Cloud.
Extend data and AI to your partners with native PRM.
Grow partner revenues and empower resellers, dealers, distributors, brokers, agents, franchisees, and more.
Sell smarter with Salesforce's free CRM
Get started quickly with built-in tools to capture leads, track deals, and close more deals, faster—all in one place.
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Sales Cloud FAQs
Sales software is a broad category, but typically refers to tools that help businesses manage their sales process. It often includes a repository for contact information, sales deal/pipeline tracking, sales analysis features, and automation/AI that can help take manual work for sales reps’ plates. Perhaps the most common type of sales software is customer relationships management (CRM) software — this is often the “single source of truth” for sales teams, where deals are tracked and recorded.
There are many different types of sales software. Customer relationship management (CRM) tools manage customer data and help track deals throughout the sales process. Sales engagement platforms guide and, in some cases, automate outreach tasks. Sales enablement software provides training and coaching resources. Sales analytics and intelligence tools offer insights from sales data to help with decision-making. More specialised sales tools are also available for tasks like quoting, order management, and invoicing.
Centralisation. Sales software, when well integrated or consolidated, centralises customer and deal data and sales operations, making it easier for sales teams to execute quickly, analyse performance, identify opportunities, and plan for the future. This also makes it easier to ensure data security, and to fuel effective AI — like autonomous AI agents that can handle a number of sales tasks (like prospecting) autonomously. Put together, these benefits can lead to faster sales and increased revenue.
While the specific feature set you need for your business may vary from other businesses, these are table stakes: contact management, deal tracking (sales pipeline), automation, AI (predictive AI for forecasting and generative/agentic AI for content creation and autonomous task completion), and reporting.
Absolutely. Sales software is key to helping small businesses organise their sales plans, assign tasks, track deals and customers, and expedite the sales process. This helps them compete, and gives them the foundation for growth.
Sales Cloud‘s sales force automation software helps companies sell smarter, faster, and more efficiently by providing everything your sales teams need on one integrated platform.
Sales Cloud offers the complete sales tech suite where AI and automation are built in and designed to easily scale as you grow. With the best sales software, built on the #1 trusted CRM platform, organisations can deliver end-to-end revenue management across the entire customer lifecycle and centralise all customer data together for a complete customer profile on a single platform.
To get started, first sign up for a free Salesforce trial account. Once you are ready, choose a pricing plan that suits your needs and configure the platform to meet your business requirements. You can also get help from Salesforce consultants or partners on our AppExchange to help with a successful implementation of Sales Cloud.
Sales automation is the process of using technology to perform often tedious human tasks, reducing manual time, effort, and error. Learn how sales automation software can help.
Sales Cloud offers a complete sales tech suite where AI and automation are built in and designed to scale easily as you grow. The benefits of sales force automation include:
- Improved productivity: Automate routine tasks so sales teams can focus on closing deals.
- Better lead management: Capture, track, and prioritise leads for higher conversion rates.
- Enhanced customer tracking: Provide detailed customer profiles for personalised service.
- More accurate sales forecasting: Analyse data for better predictions and decision-making.
- Increased efficiency: Centralise data and automate workflows for faster deal closures.
- Improved collaboration: Enable faster communication amongst team members.
- Data-driven insights: Make more strategic decisions using real-time data and analytics.
- Scalability: Handle growing data and complex processes as your business expands.
These benefits help sales teams perform better and drive business growth.
Yes. Salesforce's CRM platform, Sales Cloud, as well as supporting solutions like Revenue Cloud and partner relationship management, include Sales AI features that allow you to streamline workflows and improve sales efficiency.
Sales forecasting sets sales teams up for growth and predictable revenue. Before you forecast, read our expert advice around the top sales forecasting techniques.
Sales analytics software can help your business by providing data-driven insights to optimise sales strategies, track performance, and make informed decisions.
Sales planning provides clear goals and a way to achieve them. Without it, a business likely doesn't know what its revenue targets are or how it is going to grow. Learn how sales planning software can help your business.
A sales pipeline is a visual representation of where each prospect is in the sales process. It helps you identify next steps and any roadblocks or delays so you can keep deals moving towards close.
A sales strategy is crucial for identifying and understanding your target customers, which helps in tailoring your sales process to meet their needs. It also aligns your sales activities with broader business objectives, ensuring that you maximise your resources and increase your chances of achieving higher sales and profitability.
Sales management is the process of overseeing and optimising the sales activities of a business to meet and exceed sales targets. It involves setting goals, training and motivating the sales team, analysing performance data, and implementing strategies to enhance sales effectiveness and customer satisfaction.
Sales mapping software is a tool that helps sales teams visualise and manage their territories, customers, and prospects on a map. It enables more efficient sales route planning, better resource allocation, and improved customer targeting, ultimately enhancing sales productivity and effectiveness.
Lead management is the process of identifying, capturing, and qualifying potential customers (sales leads) through various stages of the sales funnel. It involves using strategies and tools to track, nurture, and prioritise leads, ensuring they are followed up on efficiently to increase conversion rates and drive revenue.
Channel sales involves selling your products or services through intermediaries like distributors, retailers, or resellers, instead of directly to the end customers.
Sales enablement is the process of providing sales teams with the resources, tools, and training they need to effectively engage buyers and close more deals.
Sales technology is important because it streamlines b2b sales and enterprise sales processes, enhances efficiency, and provides valuable insights to drive sales growth and improve customer relationships. The best sales tools allow you to consolidate your data and efforts to avoid disjointed work experiences.