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Salesforce for Media & Entertainment
Orchestrate Content Operations
Drive efficiency across the entire content lifecycle — from idea and planning to production and distribution. Use trusted AI to scale content creation, boost team productivity, and improve operational effectiveness by eliminating manual, fragmented workflows with purpose-built content operations software.
Boost revenue, drive efficiency, and provide a seamless experience.
Streamline content production end to end and increase productivity with automated content operations software. Accelerate workflows by enabling task assignment and completion from any device, gain real-time visibility into production timelines, and use timely insights to optimize budgets and resources.
Connect people, content, and production workflows to improve editorial collaboration from story planning to publication
For Newsrooms
Connect editorial teams and external contributors with Slack Connect. Speed up content production with AI-powered search and automated workflows.
Unify audience, content, and engagement data in one place. Empower editorial teams with a complete view of content performance to make faster, data-driven decisions.
Activate audience insights to deliver relevant content at the right moment. Increase engagement with AI-powered personalization and automated journeys.
Increase collaboration and unify data so teams have visibility into the entire production process.
For Studios and Broadcasters
Optimize field teams with our best-in-class scheduling engine and access to offline data. Improve field visits with the help of trusted AI.
Empower your mobile crew with seamless connectivity and timely assistance whenever they need it. Swiftly mobilize for appointments and tap into the expertise of colleagues throughout the production shooting timeline.
Elevate your field service operations with our best-in-class scheduling and optimization engine. It supports efficient resource allocation, minimizes travel time, and complies with service-level agreements to ensure the tracking of production timeline and budget.
Get faster ROI with prebuilt modules, workflows, automations, and applications that deliver the most commonly used business processes for media. Reduce your overall operating expenses with time-saving media workflow management, process automation, and AI.
Complete your media workflow management solution with products from across the Customer 360.
Data 360
Activate all your customer data across Salesforce applications. Empower media and entertainment teams to engage customers at every touchpoint, with relevant insights and contextual data in the flow of work.
Service Cloud
Transform how humans with AI drive limitless service at every touchpoint — including customer experience, engagement, processes, automation, and service operations.
Slack
Bring your people, knowledge, and favorite apps together, right where you're already working. Empower your teams to speed up processes and deliver big results with easy automation, trusted AI, and transparent teamwork.
Marketing Cloud
Get to know your audience faster through unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with Agentforce. Build lasting relationships that drive business growth.
Media Cloud
Rapidly launch, automate, and monetize media experiences with a unified, agile platform purpose-built for media and entertainment.
Tableau
Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platform — now on the #1 AI CRM.
Build the perfect media workflow management solution with our help.
Get in touch today and our experts will guide you through the process, step by step:
- Choose the right product mix for your solution
- Add products and features needed, if not already included
- Customize the final result with apps, services, support
Previously, we were like different groups or organizations. Now, we’re not like that anymore. We’re better and stronger and busier. And Salesforce was a big part of bringing us together.
Gina PorrettiVP, Global Markets Sales, Senior Vice President, Studio Operations, FOX Sports
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Frequently Asked Questions
Media workflow management refers to the orchestration of tasks, processes, and activities involved in the creation, production, and distribution of media content. It is designed to streamline the entire lifecycle of media projects, ensuring efficiency, collaboration, and effective communication among team members. Media workflow management is particularly crucial in industries such as broadcasting and film production.
Automation plays a significant role in production broadcast software, bringing several benefits to the media industry. The key advantages of incorporating automation in broadcast production software are increased efficiency, cost savings, faster time-to-air, consistency in quality, resource optimization, scalablity, and reduced downtime.
