Salesforce Inks Deal to Sell on Amazon Web Services’ Marketplace
- Salesforce is working to expand ‘self-service’ purchases
- Amazon takes a cut of revenue made through the marketplace
The deal furthers Salesforce’s goal of generating more sales that don’t require the help of sales representatives to cut down on labor costs.
Photographer: Jason Alden/BloombergSalesforce Inc. will begin selling most of its best-known apps on Amazon Web Services’ marketplace as the company seeks to expand “self-service” purchases and cut down on costs.
Salesforce customers will be able to pay using credits on AWS Marketplace, Salesforce Executive Vice President Patrick Stokes said in an interview. The agreement will also make it easier for its customers to integrate AWS data into Salesforce products and use generative AI tools more effectively, he said.