Is AI Impacting Consumer Trust?
As agents scale across channels, how do customers feel about this? MIT behavioral scientist Dr. Renee Gosline shares research on protecting and building customer relationships alongside AI agents.
Starring
- Renée Richardson GoslineSr. Lecturer, MIT Sloan School of Management
Connections 2026 Main Keynote
Join leaders at Salesforce as they tackle the role of the agentic marketer and new innovations for the Agentic Enterprise.
Always-On Creativity
With Agentforce Coworker and Slackbot, marketers get an always-on creative partner that knows their business deeply and surfaces the 'why' behind every metric instantly — right in the flow of work.
Self-Optimizing Campaigns
Agentforce Campaign Agent 2.0 and Agentforce Content Agent turn ideas into reality fast: set a goal in plain language, and agents build your campaign and orchestrate execution across every segment.
Autonomous Pipe Gen
Qualified's AI SDR agent engages every buyer the moment they show up — on the website, in their inbox — personalizing every touchpoint and booking meetings autonomously, 24/7.
AI Agents Are Your Brand Now — Are You Ready?
AI agents are becoming the new brand ambassadors — shaping every customer moment. See what the latest Salesforce marketing innovations mean for how you market, grow, and compete.
Demo: Stop Sending Campaigns and Start Having Conversations
See flash sending, RCS, MMS contact cards, and conversational SMS in action — then go behind the scenes with Flow, Campaign Creation, and Agentforce Builder.
Pearson Said Yes to Agentic Marketing — Here’s What Happened
See how Pearson is redefining the learner journey with AI agents — from personalized onboarding and renewals to SDR agents, agentic segmentation, and a blueprint for what’s next.
Top 3 Takeaways from the Connections 2026 Keynote
Get the three biggest moments from the keynote — AI agents, agentic marketing, and the future of customer experiences — in one fast, can’t-miss recap.
Agentforce Marketing Keynote
Hear from product leaders and trailblazing brands how AI agents and marketers work together to grow customer relationships and revenue, evolving what you use today to become an Agentic Enterprise.
Top 3 Takeaways from CNX’s Agentforce Marketing Keynote
Turn Connections 2026 inspiration into real results — fast. Three bold takeaways that will transform how you market, right now.
Hot off the Stage: CNX’s Marketing Keynote Unpacked
Break down the biggest Agentforce Marketing announcements — what problems they solve, how they impact your business, and how to put them to work quickly.
Amazon Music Serves Millions of Users with Smarter Marketing
Discover how Amazon Music ditched legacy tools for Marketing Cloud and Data Cloud — transforming slow, fragmented campaigns into a scalable, AI-powered marketing engine.
MarTech Expert Katie Martell Talks Agentic Marketing
Katie Martell shares insights on the state of marketing, how agentic processes are changing the way companies communicate with customers, and how marketing teams can take advantage of this shift.
He Built an AI Platform for His Mom — Now It's Helping Millions
Pratik Desai turned his mother's diagnosis into an AI platform helping families navigate a health crises. Get inspired by how this Trailblazer transformed personal heartbreak into real-world impact.
Meet the New Slack: Slack Hacks from Slack’s VP of Marketing
Slack is your operating system for the Agentic Enterprise, but it’s more than that. It is the future of work. Hear from Slack VP of Marketing Ryan Batty on what Slack can do for you.
Asymbl’s AI-Powered Work: The New Slack in Action
See real-world examples of how Asymbl is moving work out of the inbox and into a streamlined, agentic flow.
Slack Demo: How Slackbot Becomes Your Ultimate Teammate
See how Slackbot helps marketers get work done, combining powerful AI reasoning with full contextual awareness.
FC Cincinnati’s Agentic Transformation: One Fan at a Time
FC Cincinnati reveals how Data 360 unifies fan data across various sources powering hyperpersonalized campaigns, SDR agents, and a new era of fan engagement.
Martin Kihn Unplugged: CDP, AI, and the Agentic Marketer
SVP Martin Kihn, author and Salesforce’s top data strategist, answers your questions LIVE on CDP innovation and the agentic future reshaping marketing.
Stop Losing Pipeline to Slow Follow-Up: Meet Qualified
Your website is generating leads you’re losing to slow follow-up. Learn how Qualified’s AI SDR agent manages your site and inbox 24/7 to turn intent into pipeline.
The Agentic Marketing Playbook
Campaigns that run and optimize themselves, data that connects, results that prove it. Learn how GoodLeap is making it happen.
Agentforce Marketing Demo for B2B
Watch Agentforce Marketing tackle B2B from segmentation to activation, for faster execution, smarter personalization, and cross-channel precision.
Brand Marketing 101 with Martha Stewart
Martha Stewart built an empire that’s endured decades. Hear firsthand the strategic genius behind this cultural icon. Learn how Martha stays relevant and adaptable — even into the era of 'Martha AI.'
Alex Honnold on Bold, Brave (and Marketable) Moments
Join free solo climber Alex Honnold and Netflix’s Brandon Riegg for a storytelling masterclass as they share a peek inside the global phenomenon.
Messaging in the Age of AI: Scale and Deliverability
Optimize your messaging strategy by leveraging predictive insights and autonomous agents to ensure high-scale email and SMS deliverability while adapting content in real time.
High-Performer Secrets: State of Marketing Report
The gap between high- and underperforming marketing teams is widening, driven by a new approach to data & AI. We bring together 3 marketing Trailblazers to deconstruct the report’s critical findings.
Agentic Marketing Showdown: Season 2
Witness the ultimate agentic marketer competition. Finalists demo groundbreaking Agentforce use cases live at CNX. Vote for the most innovative agent and walk away inspired to build your own.
Inside the Stack: What AI Actually Means for Marketing Ops
Join this candid conversation featuring consultants on the frontlines of AI adoption. From architecture to execution, they’ll cover what’s working, what’s not, and how to keep up with the pace.
ROI or Bust: The Growth Imperative
Marketers are under pressure to drive growth, but the gap between marketing activity and measurable business impact is complicated. Listen as these executive leaders rethink attribution.
Does the LLM Love Your Brand?
How do you tell a story when the LLM is the new first impression? Join this former Fortune 500 executive to discuss emerging trends in brand discovery and why marketing must show up with intention.
Is AI Impacting Consumer Trust?
As agents scale across channels, how do customers feel about this? MIT behavioral scientist Dr. Renee Gosline shares research on protecting and building customer relationships alongside AI agents.
Retail’s AI Moment: Inside Agentforce Adoption
From SharkNinja and Equinox to luxury department stores, discover how leading retailers are using Agentforce to deliver curated, in-store-quality experiences in the digital world.
Scale Manufacturing Growth with Digital, Commerce, and AI
Scale marketing through channels with personalized agentic experiences that feel human. Drive return on ad spend (ROAS) and efficiency across manufacturing solution areas.
Your Next Move for Growth, According to 6,000 Marketers
Get expert guidance on applying State of Marketing insights to your growth strategy — then personalize the findings for your industry, market, and biggest opportunities.
How CIBC Makes Marketing More Human with Data
Discover how leading financial institutions like CIBC humanize marketing with unified data. Plus, learn how teams unlock productivity with Salesforce AI to drive personalized campaigns at scale.
The Commerce Brief: One Codebase, Sixteen Brands
Colony Brands runs 16 retail brands. Now they’re rebuilding them all on Storefront Next, Salesforce’s new enterprise commerce platform. Join Karly Cyr and Jason Sanchez to see the work in progress.
Marketing Champions: Planning for Marketing Success
The best marketers aren’t waiting. They’re already planning to win. Hear from Salesforce Marketing Champions on their best approaches for getting the most out of CNX.
Up Next
Questions about Salesforce+? We have answers.
What is Salesforce+?
Salesforce+ is the free streaming service for business. It’s a place to watch live events that help you grow your career and company, on your own time. Salesforce+ is produced by Salesforce, so you’ll find our company’s big events like Dreamforce here — as well as virtual learning made for your role and industry. Everything is free and unlimited.
What can I watch on Salesforce+?
You can watch all kinds of helpful, entertaining, and inspiring videos on Salesforce+. One thing our members love is our events. Whether you catch them live or on demand, Salesforce+ gives you a free front-row seat to our biggest global events, like Dreamforce, TDX, Tableau Conference, and Connections. These entertaining business shows star people in roles and industries just like yours, giving you fresh ideas for how to grow your company and do better work. The best part is, it’s all free.
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Salesforce+ is free. Watch any Salesforce+ events or series at no cost. To enjoy unlimited free access to our entire library of videos, become a member by signing up for Salesforce+ with a Trailblazer account. To join us for virtual events like Dreamforce or Connections, you need to create your own Trailblazer account (it’s free!).
What is a Trailblazer account?
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Sign up or log in to your Trailblazer account and complete a few additional details to watch Salesforce+ events live and on demand. We recommend preregistering for all events on Salesforce+ to get your own personalized journey, reminders, recommendations, and more.
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