Put AI Marketing into Practice
Sunny Sura, Senior Marketing Solution Engineer at Salesforce, explains how to leverage agentic AI to solve key marketing challenges and empower your team to achieve better results.
Starring
- Sunny SuraSenior Marketing Solution Engineer, Salesforce
The Sales Leader’s Guide to Dreamforce
Ready to turn unworked leads into pipeline? Cut out tedious admin tasks? Leading companies equip their sales teams with intelligent agents and embrace the era of limitless selling.
Top Dreamforce Takeaways for Sales Professionals in EMEA
From boosting your team’s impact with agents to better insights and faster collaboration, there’s a lot to learn about agentic sales. Catch up on the most relevant updates in this short video.
Demo: Grow Deals with Agentforce Sales
See how Agentforce helps manage accounts, grow pipeline, and generate quotes.
Prepare Your Team for AI-Powered Sales
How are top sales teams using Agentforce? What's the advice for those not ready to take the plunge? Get first-hand insights from Liesel Klokkers, Senior Director Solution Engineering at Salesforce.
Transform Deal Execution with Agentforce Sales
It's not about features, it's about value. Philip Cooper, VP Product Management at Salesforce, explains how to turn Agentforce innovations into tangible results for growing your deals.
The Service Leader’s Guide to Dreamforce
Stuck with long resolution times, inconsistent answers, and fragmented comms? Want to go beyond basic responses and meet unique demands? See how with Agentforce Service.
Top Dreamforce Takeaways for Customer Service Pros in EMEA
From empowering reps to optimizing field service operations to resolving cases faster across every channel, there’s a lot to learn about agentic service. Catch up with this short video.
Demo: Unlock Agentforce Service
See how agentic service ensures cases are intelligently assigned to the most qualified service reps or AI agents.
Demo: Scale Field Service with Confidence
See how Agentforce frees up your dispatchers by streamlining the appointment rebooking process.
Activate AI for Your Service Team
Aditya Singh, VP of Product Management for Service, explains how to get immediate value from agentic AI with impactful use cases you can start implementing today.
Empower Your Service Team with AI
Franz Klaus, Solution Engineer, Agentforce Service, explains how your human agents and AI can work hand-in-hand to elevate the customer experience and deliver a fast business ROI.
The Marketer’s Guide to Dreamforce
Struggling to engage with customers, and stuck with speaking at them? Unable to scale true one-to-one personalization? Learn how to overcome these challenges.
Top Dreamforce Takeaways for Marketers in EMEA
From building two-way conversations across channels to scaling personalization with AI-powered content creation and adaptive journey, there’s a lot you can do with agents and data.
Demo: Agentic Marketing Experiences
See how to deliver dynamic, two-way web experiences that keep customers engaged — and convert intent into actions.
Master the New Rules of AI Marketing
Esther Nieuwenhuizen, Marketing Solution Engineer at Salesforce, shows how AI will change a marketer’s role and offers expert guidance for getting started.
Put AI Marketing into Practice
Sunny Sura, Senior Marketing Solution Engineer at Salesforce, explains how to leverage agentic AI to solve key marketing challenges and empower your team to achieve better results.
The IT Leader’s Guide to Dreamforce
How do you remove inconsistencies and hidden risk from agents? How can you govern and secure AI initiatives? How do you get more value from your data, across apps and agents? Catch up here.
Top Dreamforce Takeaways for IT Leaders in EMEA
From Platform and MuleSoft to Data Cloud and Agentforce, catch up on the top IT takeaways in this video.
Demo: Connect Your Data, Apps, and Agents
See how to connect your data, apps, and agents with the Salesforce Platform.
Set Your AI Projects Up for Success
Erna Kuć, Regional VP, Data Cloud & AI, at Salesforce, explains why a strong data foundation is key and shares expert advice on the challenges and best starting points for your AI journey.
Focus on What Matters in Your Data
Rachel Cassidy, Senior Solution Engineer, Data Cloud at Salesforce, cuts through the data hype and focuses on underrated concepts for data security and innovation.
The Commerce Leader’s Guide to Dreamforce
Learn how agentic commerce lets you increase revenue, drive faster time to value, and lower TCO.
Top Dreamforce Takeaways for Commerce Professionals in EMEA
Capture the next wave of commerce growth, and learn how to win customer loyalty at every touchpoint — from first click to final delivery. Catch up on the latest in this short video.
Demo: Shopper Experiences Powered by Agentic AI
See Agentforce Commerce come to life in this demo.
Set the Right Priorities for AI in Commerce
Danu Vijayakumar, Director, Product Management, Agentforce Commerce, offers practical guidance on where to focus your attention in commerce right now, sharing lessons from early AI adopters.
Absa Group Blazes New Trails in Agent-First Banking
To serve 10 million customers, Absa needed to scale without losing its high-quality service. Learn how it uses Agentforce to make banking more accessible, boosting growth and sales.
Simplyhealth Is Improving Healthcare Access with Salesforce
Simplyhealth’s mission is to improve access to healthcare for all in the U.K. Learn how Simplyhealth has transformed how it serves members with always-on support and faster, more empathetic service.
Formula 1 Drives Fan Growth with More Personalized Service
Learn how Formula 1 unifies data, cuts service response times by 80%, and delivers tailored support that builds loyalty.
How Finnair’s Finnish Hospitality Shines with Agentforce
Discover how Finnair provides instant answers for customers at scale and reduces employee onboarding time.
How Cenomi Enhances Visitor and Retailer Experiences
Learn how leading brand in Saudi Arabia, Cenomi, enhances visitor experience, provides value to retailers, and improves operational efficiency — all with AI and data.
A Conversation with ENGIE Energy Solutions
Hear about ENGIE’s success with Thomas Baudlot, Chief Digital, Data, and IT Officer of ENGIE Energy Solutions.
Get Ready for the Enterprise General Intelligence
Olfa Kharrat, AI Product Management Director at Salesforce, defines Enterprise General Intelligence — the next wave of AI — and separates the hype from reality to help you prepare.
Expert Takeaways: Becoming an Automotive Agentic Enterprise
Get the top takeaways on how to deliver exceptional experiences at scale and how agents improve brand trust, loyalty, and deliver speed to value.
Expert Takeaways: Transforming Manufacturing with AI
Get the top takeaways on how to innovate your supply chain and future-proof your business. Discover how AI is driving efficiency in the manufacturing and automotive sectors.
Expert Takeaways: Building Trust in Financial Services
Get the top takeaways on how AI is reshaping financial services. Learn how to build trust and personalize the client experience.
Expert Takeaways: The Future of Retail and Consumer Goods
Explore how AI is transforming the retail and consumer goods industries. Get the top takeaways on how to unify data and create seamless, personalized customer experiences.
Expert Takeaways: Modernizing Patient Care with AI
In this video, get the top takeaways on how AI is modernizing healthcare. Learn how agentic AI is reshaping patient care.
Expert Takeaways: Accelerating Life Sciences with AI
Get the top takeaways on how AI is reshaping the future of life sciences.
Demo: Advancements in Unstructured Data
See how Data Cloud turns any data source into trusted knowledge and insights, no matter how complex.
Demo: Agent Orchestration
See how MuleSoft helps you provide exceptional customer experience through orchestration of a network of agents.
