Prioritize the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time, and nurture non-sales-ready leads with approved marketing templates.
Measure and optimize campaign performance with closed-loop reporting. Create custom dashboards and data views to get a full view of your sales funnel. See how prospects are engaging with your content with advanced email reporting.
Connect sales to customers in just one click with personalized sales campaigns designed by marketing. Understand how prospects are engaging, and use real-time sales alerts to strike while the iron is hot.
With Pardot Marketing Automation software, marketing and sales can work hand in hand right in Sales Cloud to manage all prospect interactions, so you can create, deploy, and manage online campaigns from a central platform. With CRM marketing automation from Salesforce, you’ll be able to generate high-quality leads and accelerate pipeline and drive sales without having to hire a big marketing team. You can even create personalized, targeted emails and nurture campaigns like a pro.