Marketing Cloud, Trailhead...
Lead Management
Show the impact of your marketing activities on your sales pipeline and invest your time on the hottest leads.
Convert more leads into actual opportunities.
Salesforce lets you track all the right information about your leads. The rich activity timeline lets you see and access the most up-to-date contact information. Then understand best practices and relevant documents using Sales Path. Lead tracking lets you see where a marketing campaign lead came from, read the relevant insights you can act on, and write and track emails from the CRM . It's everything you need to convert more leads, faster.
Route and assign leads to the right people.
Set up automatic lead scoring and routing to ensure leads never fall through the cracks, and that the right sales reps follow up on leads while they’re hot.
Track marketing campaigns across all channels.
Be a successful lead tracker from capture to close. You’ll be able to manage and track campaigns across all channels, including social media. This will help you make smarter decisions about where to invest, and show the impact of your marketing activities on your sales pipeline.
Take an interactive guided tour.
See how companies of all sizes can use Salesforce to drive success on every deal, every day. This interactive tour guides you through the different capabilities of the world’s #1 CRM app today.
Sales Cloud Frequently Asked Questions
Lead Management Software by Salesforce
The success of your business depends on your marketing team generating more leads and your sales team converting those leads into new customers or clients. With lead management software, you can streamline this process to close more deals faster than ever before.
With the lead management features of Salesforce, you have a full stake of tools to help you track marketing ROI, nurture leads, automate the sales process, and more. The result is a fuller pipeline and higher close rates across the board.