Lead Management

Show the impact of your marketing activities on your sales pipeline and invest your time on the hottest leads.

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Convert more leads into actual opportunities.

Salesforce lets you track all the right information about your leads. The rich activity timeline lets you see and access the most up-to-date contact information. Then understand best practices and relevant documents using Sales Path. Lead tracking lets you see where a marketing campaign lead came from, read the relevant insights you can act on, and write and track emails from the CRM . It's everything you need to convert more leads, faster.

Route and assign leads to the right people.

Set up automatic lead scoring and routing to ensure leads never fall through the cracks, and that the right sales reps follow up on leads while they’re hot.

Track marketing campaigns across all channels.

Be a successful lead tracker from capture to close. You’ll be able to manage and track campaigns across all channels, including social media. This will help you make smarter decisions about where to invest, and show the impact of your marketing activities on your sales pipeline.

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lead tracking software for sales cloud

Take an interactive guided tour.

See how companies of all sizes can use Salesforce to drive success on every deal, every day. This interactive tour guides you through the different capabilities of the world’s #1 CRM app today.

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Sales Cloud Frequently Asked Questions

 

Lead Management Software by Salesforce

The success of your business depends on your marketing team generating more leads and your sales team converting those leads into new customers or clients. With lead management software, you can streamline this process to close more deals faster than ever before.

With the lead management features of Salesforce, you have a full stake of tools to help you track marketing ROI, nurture leads, automate the sales process, and more. The result is a fuller pipeline and higher close rates across the board.

Benefits of Lead Tracking Software

Salesforce offers time-saving lead tracking software to help your sales team maximize their selling potential. Plus, you’ll have the lead data you need to adapt your lead generation strategy to be faster and more effective.

With the lead management solutions available in Sales Cloud, you can track the success of your marketing campaigns, nurture leads to close, and assign important sales tasks to the right people.

Benefits:

  • Convert leads to opportunities in less time

  • Track where leads are at in the sales funnel 

  • Assign leads and tasks to individual salespeople

  • Score leads based on priority

  • Track progress and generate reports

  • Measure ROI on your marketing campaigns

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More Lead Management Tools

Sales Cloud offers a wide range of sales, marketing, and contact management tools to help your business run more efficiently. Beyond lead management software, you can look forward to these other helpful tools:

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