When it comes to lightning fast speed on the web, fiber delivers. But even as broadband usage rises alongside customer demand for quicker and more reliable internet, providers are analyzing fiber-to-the-premises investments carefully.
Considering that the market for fiber is anticipated to grow to $29.7 billion by 2026, the upside for providers is tremendous. Nevertheless, the expense and complexity of installing fiber means providers typically take a staged, strategic approach to market expansion. That starts with identifying greenfields where prospective subscribers use heavy bandwidth, often on dozens of devices. But once they’ve done that, providers need to attract the attention of individual subscribers and businesses, get them onboarded, and keep them engaged throughout their lifecycle.
So, how can you build a fiber growth engine that keeps subscribers engaged? Here, we explore how marketing automation efficiently engages the right customers and why seamless service will keep them loyal.