Introducing artificial intelligence (AI) that creates predictive 1-to-1 customer journeys. Now every marketer can deliver the right content, to the right audience, on the right channel, at the exact right time. Marketing doesn’t get any smarter.

 
digital marketing software by salesforce
 

With Marketing Cloud, our brands are no longer siloed. Now we’re really starting to listen to what our consumers have to say.”

Heather Nykolaychuk | Senior Director of Digital Marketing, Mattel
 

Build and manage any kind of email campaign. Use CRM and other data for personalization that drives engagement. Automate your marketing to scale your capabilities and reach customers with relevant messaging.

Use SMS, MMS, push notifications, and group messaging to reach customers anytime, anywhere. Go cross-channel and extend your digital marketing strategy by adding mobile to your email and social campaigns.

 

Connect social to marketing, sales, and service with social media marketing tools. Listen, engage, publish, and analyze data from over a billion sources, and automate social workflow.

Activate your customer data to power all digital advertising and manage ad campaigns. Enhance new customer acquisition, re-engage inactive customers, and align advertising with every channel.

 

Create landing pages. Track visitor behavior, deliver personalized web content, and trigger emails in real time. Increase conversions, click-through rates, and order values.

Create 1-to-1 customer journeys across email, mobile, social, ads, and the web. Connect experiences across marketing, sales, service, and every customer touchpoint.

 
 

Marketing Cloud allows us to talk to customers individually and create that 1-to-1 relationship like we have in stores.”

Kimberly Ruthenbeck | Director of Web Experience, Room & Board
 
 
 
 

Company size: 500—1,000 Employees

Salesforce user for 13 years

 
Personalize and automate email, mobile, and web journeys for every customer at scale.
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Listen, engage, publish, and analyze. Create 1-to-1 social conversations like never before.
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Leverage your CRM data and manage your advertising at scale.
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Automate and optimize your lead-generation and nurturing programs throughout the prospect lifecycle.
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