Create 1-to-1 customer journeys across email, mobile, social, ads, and the web. Connect experiences across marketing, sales, service, and every customer touchpoint.
Build and manage any kind of email campaign. Use data from sales, service, and beyond to drive engagement with personalization. Automate marketing to scale capabilities and reach customers with relevant messaging.
 
Use SMS, MMS, push notifications, and group messaging to reach customers anytime, anywhere. Go cross-channel and extend digital your marketing strategy by adding mobile to email and social campaigns.
Connect your social channels to your CRM platform. Listen, engage, publish, and analyze data from nearly any source. Automate social customer care and social lead gen.
 
Activate customer data to power all digital advertising and manage ad campaigns. Enhance customer acquisition, re-engage inactive customers, and align advertising with every channel.
Create landing pages. Track visitor behavior, deliver personalized web content, and trigger emails in real time. Increase conversions, click-through rates, and order values.
 
Capture, unify, and activate data from anywhere on a unified platform for data management — then harness it to create content, commerce, and advertising that’s more relevant and effective.
Unite your teams with a single platform. Use marketing to stock your pipeline with high-quality leads, understand your marketing ROI, and maximize your efforts with advanced analytics.
 
Personalize and automate email, mobile, and web journeys for every customer at scale.
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Listen, engage, publish, and analyze. Create 1-to-1 social conversations like never before.
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Leverage your CRM data and manage your advertising at scale.
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Automate and optimize your lead-generation and nurturing programs throughout the prospect lifecycle.
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Marketing Cloud allows us to talk to customers individually and create that 1-to-1 relationship like we have in stores.”

KIMBERLY RUTHENBECK, DIRECTOR OF WEB EXPERIENCE
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