You Need Digital Experiences Fast: Here’s How to Find the Right Path for Your Industry
The complete guide to engaging your customers with best-in-class digital experiences
There’s no such thing as “digital-optional” anymore. Consumers and business buyers alike are now digital-first. Consider that before the COVID-19 pandemic, customers did not think twice about heading into a grocery store. Now, the convenience of online grocery shopping is hard to pass up. And business banking, once completed with a handshake as the ink dried on a form at a local branch, is now done online.
These are not unique cases. Customers expect to discover, engage, and transact with businesses in every industry entirely online — from retail to automotive to insurance. And businesses are accelerating the shift to digital-first relationships and experiences to keep up — even those previously reluctant to make the leap.
- Consumers now spend 54% more time on digital channels than in stores and other physical locations.
- 56% of organizations expect the majority of their revenue to come from digital channels within three years.
- Digital purchases surged 200% between March 2019 and March 2020.
Source: “State of Commerce,” Salesforce, January 2021.
But consider this: Digitizing the customer relationship has its own set of requirements that must be addressed out of the gate. In an age when agility and speed to market are more critical than ever, digital teams don’t have the luxury of time to get stuck building and customizing for these industry requirements.
That’s why Salesforce launched Digital 360 for Industries with industry-specific apps, portals, toolkits, and guides to help businesses go digital faster. It represents Salesforce’s suite of connected products – including Marketing Cloud, Commerce Cloud, and Experience Cloud – to remove the pain points of industry complexity and customization so businesses can create digital experiences fast.
Let’s explore how Digital 360 for Industries works and how it can help you serve today’s digital-first customers faster than ever before.
Go live (practically) overnight with industry apps.
“The Salesforce platform made it easy to track a lot of metrics around utilization and user interaction, with built-in visualization tools like heat maps to identify potential roadblocks and solutions. We wanted to make sure we were building an infrastructure that we could evolve very rapidly, to constantly evaluate and improve the system, almost in real time.”
Embed commerce into digital experiences with developer toolkits.
“With changing consumer trends and business models as a result of the COVID-19 pandemic, Foodstuffs North Island, New Zealand’s biggest grocery distributor, was able to use digital channels to extend wholesale relationships. We were able to launch a new consumer storefront in only a few weeks, pivoting fast with Salesforce tools for grocery and digital experience.”
Get industry-specific best practices and learning paths.
“With the guidance of blueprints, roadmaps, prebuilt architectures and success stories from Trailblazers, e.l.f. was able to put their customers at the center of their commerce to create personalized beauty profiles for every customer.”