The SMB Guide to Sales and Marketing Alignment

Functional alignment can help nurture leads, boost productivity, and bolster customer loyalty.

Sales and marketing teams have more than a few reasons to work together. Beyond the fact that sixty-nine percent of customers expect connected experiences, alignment across sales and marketing efforts can help small and growing businesses nurture leads, boost productivity, and bolster customer loyalty. Not to mention that automation and the online economy have made it easier than ever to align these two functions — and glean deep insights about customers around the globe.

Learn how sales and marketing alignment drives more opportunities for growing businesses, shortens sales cycles, and increases revenue.

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