Salesforce

Marketing Automation & Your CRM: The Dynamic Duo

Marketing Automation & Your CRM: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. The white paper will cover:

  • differences in the departmental focus, primary goals, and key features of each system
  • the marketing benefits of integrating marketing automation and a CRM, including lead qualification, lead management, and targeted messaging
  • the sales benefits of integration, including behavioral tracking, lead nurturing, and more
  • a walk-through of the implementation process, from planning to optimizing your two systems
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