Power retail success now.

Power retail
success now.

This holiday shopping season was one for the books. See in-depth data and insights on how over 1.5 billion global shoppers spent this year. Explore our insights and find ways to improve your bottom line.

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Dive into holiday season shopping results for:

Anatomy of the Season • Customer Engagement

Post-Sale

Anatomy of the Season • Customer Engagement • Post-Sale

A GIF of Einstein celebrating 2022 sales numbers.

Anatomy of the Season

This holiday season, retailers strategically planned their promotions to drive demand and retain margins. Online sales across the season were flat at $1.14 trillion globally and grew by 5% to $270 billion in the U.S. See how marketing, market factors, and sales came together to power retail success.

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Customer Engagement

The way shoppers engaged from product discovery to purchase changed dramatically this year. Traffic from social channels grew 23% year over year and more spending went mobile. Check out which devices, channels, and payment types drove shopping behavior this year.

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Post Sale

Shoppers loved new models like buy online, pick up in-store (BOPIS). But retailers battled rising returns, which grew 63% year-over-year, and unprecedented customer service demand. See how these factors played out this holiday season.

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HOLIDAY SALES

Online spending will remain large.

The digital surge over the last two years isn’t going anywhere. We predict online sales in November and December will reach $1.12 trillion worldwide and $265 billion in the U.S. While these are big numbers, they’re not an increase over 2021. Sales will dip 2% globally but increase 3% in the U.S. Online sales will remain well above pre-pandemic levels with a 55% global and 61% U.S. three-year sales increase compared to 2019. Explore all of our predictions to see how you can best capitalize on this year’s digital shopping season.

SALES GROWTH

Increasing prices will mean fewer orders.

Economic challenges are hitting consumers hard this year. Online prices worldwide will grow 7% compared to 2021 and 15% compared to 2020. As a result of rising prices, consumers will place 7% fewer orders compared to the 2021 holiday season (5% fewer in the U.S.). Focus on delivering the right message at the right time at the right price through personalized shopping journeys to help earn wallet share.

PROFITABILITY

Profit margins will tighten.

Profitability will be top of mind for brands and retailers this November and December as rising supplier, labor, and transportation costs cut into the bottom line. Our research shows that 10% (approximately $14T) of retailer profits are at risk because rising costs are outpacing what can realistically be passed on to consumers. In light of this, we predict that 22% more customer service sessions will be aided by bots as companies turn to automation to ease margin pressure.

TIMING

Rising prices will spur more sales before Cyber Week.

After 18 months of inflationary pressure, consumers are feeling the pinch. Our research shows that 42% of holiday shoppers will start early due to rising prices. We predict 29% of those holiday sales will occur in November, three weeks before Cyber Week even begins (5% higher than 2021). That’s why it’s more important than ever to be ready to meet your customers whenever and wherever they shop.

29% of purchases will happen before Cyber Week

60% of consumers will choose sustainability

SPOTLIGHT ON SUSTAINABILITY

Holiday shoppers will seek out sustainable products.

Sustainability is winning over consumers as 60% say they will seek out sustainable products and shipping options this holiday season. However, only 23% of brands and retailers are ready to deliver. Putting shoppers in control of their environmental impact is a winning strategy for all.

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Drive costs down and loyalty up with shoppers at the center of every experience.

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Ready to power retail success now?

Drive costs down and loyalty up with shoppers at the center of every experience.

CONTACT US

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Celebrations of happy shopping across the year.

Year-Round Retail
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Track special shopping moments

that spur spending all year long.

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Quarterly Shopping
Index

Keep your finger on the pulse of

everyday shopping behavior.

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More resources

L'Oréal creates unique beauty experiences with a data-driven approach.

CUSTOMER STORY

L'Oréal creates unique beauty experiences with a data-driven approach.

Learn how L'Oréal is building the future of beauty from a century of data.

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Reimagine Your Brand Loyalty Program

ARTICLE

Reimagine Your Brand Loyalty Program.

Reimagine your brand loyalty program with tips that power retail success now.

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Learn how retailers saw 257% ROI with Salesforce for Retail.

Research

Learn how customers saw 257% ROI with Salesforce for Retail.

The Forrester Consulting Total Economic Impact report tracks how Salesforce for Retail performs in areas such as marketing, commerce, service, and analytics.

Read the research

Power retail success now.

Power retail success now.

Dive into holiday season shopping results for:

Anatomy of the Season

Dashboard powered by Tableau

Customer Engagement

Dashboard powered by Tableau

Post Sale

Dashboard powered by Tableau

HOLIDAY SALES

Online spending will remain large.

Online spending will remain large.

SALES GROWTH

Increasing prices will mean fewer orders.

Increasing prices will mean fewer orders.

PROFITABILITY

Profit margins will tighten.

Profit margins will tighten.

TIMING

Rising prices will spur more sales before Cyber Week.

Rising prices will spur more sales before Cyber Week.

SPOTLIGHT ON SUSTAINABILITY

Holiday shoppers will seek out sustainable products.

Holiday shoppers will seek out sustainable products.

Ready to power retail success now?

Ready to power retail success now?

Discover more shopping trends.

Shopping Insights HQ

Shopping Insights HQ

Year-Round Retail Holidays

Year-Round Retail Holidays

Quarterly Shopping Index

Quarterly Shopping Index

More resources

L'Oréal creates unique beauty experiences with a data-driven approach.

Reimagine Your Brand Loyalty Program.

Learn how customers saw 257% ROI with Salesforce for Retail.

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Power retail
success now.

Shopping
Insights HQ

Shopping
Insights HQ

Year-Round Retail
Holidays

Year-Round Retail
Holidays

Quarterly Shopping
Index

Quarterly Shopping
Index