Be first in line for the latest holiday data from 1 billion shoppers.

Looking for strategies and tactics? Find everything you need in The New Holiday Retail Planning Guide.

 
 
 
 

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Traffic and Marketing

Are there more early bird shoppers?

Find out how shoppers are discovering and browsing.

 

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Marketing Activity

 

Year-over-year growth in daily email, push, and SMS sends. Share of marketing sends by type.

 
 
 

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Campaign Activations

An analysis of when brands and retailers begin activating holiday promotions.

 
 
 

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An analysis of online traffic by channel and share of online spend ($) by traffic source.

 
 
 

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Promotion Usage

Share of online orders using promotion codes.

 
 
 

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Orders and Spend

Are cash registers jingling?

 

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Total Online Spend

Total online spend ($), year-over-year growth (%) rate, and dollars spent per minute.

 
 
 

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Online Order Growth by Device

The change in the number of orders placed from each device.

 
 
 

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Average Order Value (AOV) and Discount Rate

AOV: the order amount spent by the shopper. Discount rate: the share of an order amount that was reduced due to merchandise or other discounts. This value does not include product markdowns or reductions in shipping costs.

 
 
 
 

How are shoppers responding to the holiday humbugs?

See how inflation and supply chain constraints are affecting shopping carts.

 

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Inflation Tracker

The growth in average selling prices for products sold this year and last year.

 
 
 

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Average Basket Size

The growth in the average number of units in an online basket that converts.

 
 
 

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What Consumers Are Buying This Year Versus Last Year

Product types ranked by number of units sold in 2021 versus 2020.

 
 
 

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Installment Payment Usage

Order share: the share of orders that transact using an installment payment plan. Order growth: the growth in orders that transact using an installment payment plan.

 
 
 

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Product Assortment Growth

The growth in available SKUs for purchase this holiday season.

 
 
 
 
 
 
 

More Resources

 
 

Guide

Research

Report

 

Methodology

To help retailers and brands benchmark holiday performance, Salesforce combined data and holiday insights on the activity of more than a billion global shoppers across more than 54 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud. Several factors are subsequently applied to extrapolate projections and actuals for the broader retail industry. These holiday flash reports are a derivative of the quarterly Shopping Index.