Best Sales Productivity Tools in 2026

The right sales productivity tools can streamline workflows, automate tasks, and keep your team focused on what matters most — closing deals.

By Erin Hueffner, Writer, Salesforce

February 6, 2026

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Sales productivity tools FAQs

Sales productivity reflects how effectively and efficiently a sales team generates revenue. Several factors influence a sales team's productivity, including its processes, tools, and training as well as how clearly it communicates and uses sales data to stay on track.

Sales and marketing teams use sales productivity tools to do their daily work. Here are some examples:

  • Sales representatives use productivity tools daily to prioritize activities, particularly when handling a lot of leads. Sales productivity tools help you efficiently engage with leads, customize sales materials to connect with prospects, track customer interactions, manage calendars, and facilitate the approval and signing of contracts.
  • Sales leaders rely on these tools to monitor their team's performance, identify coaching and other sales enablement opportunities, and forecast sales numbers.
  • Operational sales leaders use productivity tools to fine-tune processes and manage customer, sales, and product data.
  • Marketing teams use sales productivity tools to create campaigns and add content that sales teams can use directly within their digital workspace, then track the effectiveness of their efforts.

When your sales team becomes more efficient, it can boost revenue. Insights can help you identify key opportunities for upselling and cross-selling, and sales leaders can enhance their approach to managing and supporting their teams. These efforts help develop a sales force and maintain momentum, preserving knowledge and maintaining important customer relationships. Ultimately, sales productivity tools help everyone perform at their best and feel more satisfied.

Sales teams can enhance their productivity in several ways. Use automation to eliminate repetitive manual tasks and optimize common processes, such as preparing quotes, to reduce errors and free up time for sales reps to focus on strategy and personalized customer engagement. Teams can improve collaboration by making communication and document sharing between teams easier.

After several major acquisitions, a leader in cloud communications struggled to connect siloed data and navigate a host of disparate manual processes. Its sales teams also lacked a holistic view of their customers. To overcome these challenges, they implemented one unified CRM platform and integrated several sales productivity tools to bring all sales and marketing teams — and their data — together. In doing so, they enhanced productivity through automated processes while providing more comprehensive customer profiles to sales and account teams.

This article is for informational purposes only. This article features products from Salesforce, which we own. We have a financial interest in their success, but all recommendations are based on our genuine belief in their value.