In Berlin, Petra is placing an order for strollers. In Los Angeles, Tom is reading up on a new high chair. And in Norway, Nils is checking the status of a customer query. Stokke doesn’t just partner with retailers; it empowers retailers – all 1,600 of them.; “By bringing hundreds of retailers together in a global online community we can build more effective relationships and achieve efficiencies. The community has transformed how we engage with retailers, and how they engage with us,” explains Jacob Østerhaab, Vice President of Commercial at Stokke, which manufactures sustainable children’s products.

By using a single platform for its core commercial operations, Stokke can also tap into global insights about its business. “With Salesforce, we can make more informed decisions and drive greater efficiency across sales and service delivery,” says Østerhaab.

With a single platform for field sales and customer service teams to track and collaborate on cases and tasks, Stokke can ensure efficiency, accuracy, transparency and timely follow ups. A queuing system provides an overview of customer service activities, and enables the workload to be shared across teams while monitoring delays and processing time.