Extra "Thanks a Million!" Led by Data from Billions

Using data from shoppers around the world, Salesforce is here to bring you:

Our predictions for the 2020 holidays

A guide to help you prepare for the months ahead

Timely insights that will update throughout the season

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Our Predictions

Here are our top three expectations for the holiday season.


A new precedent in ecommerce penetration.

In the first half of 2020, retailers experienced holiday-like traffic and sales via digital commerce. We predict these unprecedented levels will stick around through December.


Up to

of U.S. retail sales will be made through digital channels


Holiday demand will be early this year.

Amazon’s Prime Day is postponed until October 13 this year. With only 50 days between then and Cyber Week, shoppers will most likely be going gift shopping earlier in the season.


Up to

of Cyber Week’s usual revenue is going to Prime Day


Expect delays in last-mile delivery.

Due to the surge of digital orders and social distancing in distribution centers, parcels shipped by providers like FedEx, UPS, and DHL will most likely exceed capacity. Learn how crowdsourcing and store associates can help combat this.


Looking for more insights?

Check out our blog to see more predictions and learn how Salesforce can help you plan ahead of the holiday roadblocks.


Your 2020 Holiday Strategy & Planning Guide

Check out our playbook to get more insight into:

Preparing for this year’s holiday season

Taking the right steps for fulfillment success

Making sure shoppers can find you on their favorite channels

Personalizing every promotion

Creating safer in-store experiences