2020 Retail Insights

Home for the holidays.

While consumers stayed in, retailers went all out to deliver digital-first holiday shopping experiences around the world. The result? Extraordinary industry transformation and holiday trends that forecast the future of retail.

 
 
 
 
 
 

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Big Ideas

Transforming the year ahead.

There’s a lot that retailers can learn from holiday insights based on a year of rapid change. These resources can help you capture that momentum and keep shoppers at the center of every interaction.

 

Customer Story

Learn how e.l.f. Cosmetics leads with digital.

Resource Center

Personalize every stage of the shopper journey.

Webinar

Get insights from global leaders on retail's new normal.

 
 

Methodology

 
To help retailers and brands benchmark holiday performance, Salesforce combined data and holiday insights on the activity of more than a billion global shoppers across more than 40 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud. Several factors are subsequently applied to extrapolate projections and actuals for the broader retail industry. These holiday flash reports are a derivative of the quarterly Shopping Index.