More than ten years ago, Shane Smyth was a recent college graduate looking for a job. With a strong educational foundation in technology, Shane was entering the workforce with an open mind about where his path could lead. At the time, Shane’s father worked at a company that used Salesforce. Shane’s father encouraged him to connect with their family friend who was a managing director at a Salesforce consultancy about internship opportunities. This internship marked Shane's first experience in the marketing automation space and became the launching pad for his journey with Salesforce — igniting his passion for technology and setting him on a path to master Marketing Cloud.

Jumping headfirst into his internship, Shane quickly gained hands-on experience with Marketing Cloud in handling email engagement and customer interactions. He enjoyed the nature of his work and was astounded by the depth and usefulness of Salesforce. After his internship concluded, Shane transitioned to a full-time role kicking off his successful  career in the Salesorce ecosystem. From building and leading a team of Marketing Cloud specialists, to co-founding a Salesforce practice, Shane continued to deepen his expertise in various roles at different companies in the years that followed. Expanding beyond Marketing Cloud, Shane became proficient in CRM Analytics and Commerce Cloud, earning Salesforce certifications as he went along building a diverse skill set.