About the book
About the book
The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business — one in which everyone is empowered to change the world.
What’s the secret to business growth and innovation and a purpose-driven career in a world that’s becoming more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce’s core values — trust, customer success, innovation, and equality — and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success.
No matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.
The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business — one in which everyone is empowered to change the world.
What’s the secret to business growth and innovation and a purpose-driven career in a world that’s becoming more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce’s core values — trust, customer success, innovation, and equality — and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success.
No matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.
About Marc Benioff
About Marc Benioff

About the Co-Author


Marc Benioff is Chairman, Co-CEO, and Founder of Salesforce and a pioneer of cloud computing. A Fortune 500 company with more than 45,000 employees, Salesforce has been recognized as the most innovative company by Forbes and the #1 best place to work and 15th most admired company in the world by Fortune. Benioff was named Innovator of the Decade by Forbes, ranked #3 on Fortune’s 2017 Businessperson of the Year list, and recognized as one of the world’s 25 greatest leaders by Fortune and one of the best-performing CEOs by Harvard Business Review. He has won numerous awards for his leadership on equality.
Benioff founded Salesforce not only to develop great products, but also to have a positive impact on the world. On day one, Benioff created the 1-1-1 model of philanthropy, of giving 1% of Salesforce’s equity, product, and employees’ time back to communities around the world. Today, more than 8,500 companies have adopted the 1-1-1 model through the Pledge 1% movement.
About the Co-Author

Read advance praise for “Trailblazer” from business leaders, innovators and activists.

Ray Dalio | Founder Of Bridgewater Associates And Author Of The New York Times Bestseller Principles: Life And Work

Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist

Billie Jean King | Tennis Champion And Social-justice And Equality Activist

Jamie Dimon | Chairman And Ceo Of Jpmorgan Chase

Susan Wojcicki | Ceo Of Youtube

Will.I.Am | Grammy Award-winning Artist, Tech Innovator, And Philanthropist

Jane Goodall | Primatologist And World-renowned Conservationist

Klaus Schwab | Founder and Executive Chairman, World Economic Forum

Ellen Kullman | Retired CEO of DuPont and Co-Chair of Paradigm for Parity
Read advance praise for “Trailblazer” from business leaders, innovators and activists.
Read advance praise for “Trailblazer” from business leaders, innovators and activists.

Ray Dalio | Founder Of Bridgewater Associates And Author Of The New York Times Bestseller Principles: Life And Work

Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist

Billie Jean King | Tennis Champion And Social-justice And Equality Activist

Jamie Dimon | Chairman And Ceo Of Jpmorgan Chase

Susan Wojcicki | Ceo Of Youtube

Will.I.Am | Grammy Award-winning Artist, Tech Innovator, And Philanthropist

Jane Goodall | Primatologist And World-renowned Conservationist

Klaus Schwab | Founder and Executive Chairman, World Economic Forum

Ellen Kullman | Retired CEO of DuPont and Co-Chair of Paradigm for Parity

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