NewDay is one of the largest providers of consumer finance in the UK, issuing one in five new credit cards. The company serves almost five million customers, offering responsible credit from its well-known consumer brands such as Aqua, Bip, and Marbles, and through co-branded cards, digital credit, and loyalty solutions with iconic British retailers. Despite the challenging economic landscape, NewDay is growing fast and is underpinned by a clear purpose – to help people move forward with credit. Responsible lending is at the heart of everything the company does.

The communication needs of a multi-brand business are complex, but NewDay’s communication approach has evolved thanks to the capability of the Salesforce platform. NewDay swapped disparate systems – both costly and complex – for a single source of truth. It connected the dots until every customer came into focus, launched a centre of excellence, and united teams with a mission to communicate with clarity.

Salesforce is at the heart of a wider transformation at NewDay to streamline more than 244 automations and 150 journeys throughout the customer lifecycle, and to minimise the chances of communication outages. It empowers a growing Digital Communications team – which is responsible for enterprise-wide communications – to send more than 100 million tailored messages a year and support future growth year-on-year.

“With Marketing Cloud, we can send hyper-personalised, dynamic communications to give customers the information they need to navigate each stage of their credit journey effectively. The more tailored our communications, the greater the opportunity for our customers to receive the support they need, when they need it. In the financial services sector, this is more important now than ever,” said Elizabeth Skinner, Marketing Director at NewDay.

Let’s take a closer look at how NewDay built a best-in-class marketing experience to unlock the benefits of personalisation, richer content, and customised journeys for customers and partners alike.