Unite marketing and sales on a single platform for B2B marketing automation. Stock your pipeline, and use lead nurturing to cultivate high-quality leads. Plus, maximize efforts with advanced analytics.
Salesforce Marketing Cloud is the world's most powerful digital marketing platform letting you connect to customers in a whole new way. You’ll deliver amazing experiences wherever you and your customers meet – online, in the street or in a mobile app. With Marketing Cloud you can plan, personalise and optimise every single customer journey, creating real-time, relevant communications tailored to what your customers want.
Marketing Cloud gives your people access to customer information that’s updated in real time, providing the intelligence and know-how to deliver highly effective, targeted communications. Advanced planning tools help you to develop one-to-one customer journeys that cross channels – from website to social, in-app to in-store – while drag-and-drop uploading, editing, previewing and automatic content expiration give you complete control over the form and content of your messages.
With all your digital marketing content managed on the same platform, Marketing Cloud means you can present a consistent, professional, on-brand experience to customers throughout their journey.
Learn more about Salesforce Marketing Cloud and how you too can deliver amazing 1:1 customer journeys:
Email is the engine that drives online commerce. There are hundreds of email marketing features built into Marketing Cloud, from content creation tools to A/B testing, audience segmentation and comprehensive campaign analysis. Track campaigns from beginning to end and adapt your message to your customers’ responses, developing your lead nurturing to keep your sales pipeline healthy.
When your customers click on a campaign email, Marketing Cloud gives you the tools to create branded landing pages and microsites in minutes, with no technical expertise needed. And because it’s all part of the Salesforce environment, you can track and analyse your customer’s journey from first contact through to sale and beyond.
Marketing Cloud gives you a single view of your customer, so you can deliver more effective communications – from sending millions of emails in minutes to adding new channels to your brand strategy. Step-by-step playbooks walk you through the creation of pre-defined email marketing campaigns, helping you automate relevant messages throughout the customer lifecycle. And 24/7/365 technical support means you never have to do it alone.
Discover more about how marketing cloud brings email, socia and mobile marketing together in one comprehensive digital marketing platform: