Sustainability and the circular economy are hot topics. Whilst customers favour brands who shout about their ESG initiatives, businesses who embrace sustainability are often more efficient, better at resource management, and more data driven.

The leading provider of outsourced recycling and sustainability services, Reconomy, part of the larger Reconomy Group of companies, has seen double-digit growth following a surge in demand for services. Whilst it’s added to its product portfolio via mergers and acquisitions, it’s the company’s focus on delivering a modern, connected customer experience that sets it apart from the competition.

In a fast-moving sector, Reconomy is disrupting the market for both customers and thousands of suppliers – 80% of which are SMEs who would otherwise lack the resources to keep up – and with Salesforce, it’s doing it at scale, laying the foundations for a more sustainable future for everyone.

Let’s take a look at how Reconomy is using MuleSoft, Sales Cloud, and Service Cloud to increase efficiency and visibility across the supply chain and customer journey.