Far too often we get caught looking at our business from our own point of view. Instead, try looking at your business from the customer’s perspective by creating a journey map.

We can use video to try and capture that experience. But video can make analyzing information across the entire experience challenging. After all, an experience has so many different components.

It is always helpful to see the pieces of an experience side by side.

Journey maps are a great way to break down your customer's experience into its discrete parts.

Remember, we’re focused on seeing how things look from your customer’s viewpoint. A journey map isn’t about your process. Tasks or activities that you do will not be on the journey map.

Check out the video at the top of this post to see a real example of journey mapping in action.

Or, download the Journey Mapping method card to get started on your own.