Learn to work differently.

We have the helpful advice and resources to get you started.

Explore the six principles to work differently.

While exact practices vary, there are six fundamental behaviors that drive all innovation work.

Learn the principles

see and experience

Get out into the world. Observe customer behavior and try new experiences.

DIMENSION AND DIAGRAM

Break your problem down and structure it for better problem-solving.

QUESTION AND REFRAME

Identify deeply held assumptions and reframe how you think about the problem.

IMAGINE AND MODEL

Make your ideas tangible, to shape and share.

TEST AND SHAPE

Seek and use feedback from users and many others to make ideas better.

PITCH AND COMMIT

Communicate with story throughout to build an engaged team for the long haul. 

“These approaches are really effective, and really the way we need to do business moving forward to innovate.”

JONATHAN FUCHS MD/MPH | Director, Center for Learning and Innovation, San Francisco Department of Public Health

Resources to start your practice.

Get presentations, method cards, and videos inspired and developed from our teaching practice.

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Advice on putting the principles into action.

Learn specific techniques and proven approaches to putting the six principles into practice from experienced experts.

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Featured article

How to Create Innovative Workspaces Without Breaking the Bank.
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about us

Our team is a passionate group of professionals at Ignite who have been working differently (and loving it!) for years. We come from diverse backgrounds and experiences, but share a common love of creating new value and education. We're excited to work with you and your team to help you start working differently today.