Clarify your customer’s experience with a journey map.

Your customer’s experience is complex. But you and your team can get a handle on it by using this simple visualization technique.

Partick Buggy

April 1, 2016


Far too often we get caught looking at our business from our own point of view. Instead, try looking at your business from the customer’s perspective by creating a journey map.

We can use video to try and capture that experience. But video can make analyzing information across the entire experience challenging. After all, an experience has so many different components.

It is always helpful to see the pieces of an experience side by side.

Journey maps are a great way to break down your customer's experience into its discrete parts.

Remember, we’re focused on seeing how things look from your customer’s viewpoint. A journey map isn’t about your process. Tasks or activities that you do will not be on the journey map.

Check out the video at the top of this post to see a real example of journey mapping in action.

Or, download the Journey Mapping method card to get started on your own.


Download the Journey Mapping method card

Use these step-by-step instructions to build your own Journey Map.


About Patrick Buggy

Patrick is passionate about using human-centered design to build stronger businesses. Drawing on his experience in strategy and marketing across a range of industries, he strives to help others achieve meaningful impact in their organizations by working differently.

about us

Our team is a passionate group of professionals at Ignite who have been working differently (and loving it!) for years. We come from diverse backgrounds and experiences, but share a common love of creating new value and education. We're excited to work with you and your team to help you start working differently today.