Average Sales Metrics Achieved
30% increase in sales productivity
26% decrease in sales cycle time
25% increase in sales cross sell/up sell revenue
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This ROI calculation includes the following cost estimates for attendees: $799 for a Dreamforce Full Conference Pass, $400 for airfare/ground transportation, $150 for 3 dinners, and $600 for a 3-night hotel stay in San Francisco.
Average metrics source: Salesforce.com Customer Relationship Surveys conducted by an independent third-party, MarketTools Inc. reflect average percentage improvements in performance metrics. Respondents were randomly selected business executives, project sponsors and system administrators that have attended Dreamforce in 2009 through 2012 and represent companies of all sizes from around the globe.