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Start for free.Starter Suite
Put turnkey AI to work across your small business with a CRM that already knows your customers — and automate the kind of customer experiences you’re actually proud of.
Find the Suite that's right for you.
Starter Suite
The CRM with turnkey AI that already knows your business. Automate sales, marketing, and service and deliver a great customer experience without the overhead.
AU$
35
AUD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Everything in Free, plus Assistive AI with Employee Agent
- Built-in Sales Flows and Lead Routing
- Dynamic Email Marketing, Forms, and Analytics
- Secure payment links and e-commerce storefront
Pro Suite
The CRM for when your ambitions get more complex — with advanced automation, deeper customisation, and the integrations to match.
AU$
140
AUD/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customization, Automation+ Access to AppExchange
- Premier Support (add-on)
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.
See what Starter Suite can do.
Turnkey AI for every part of your business.
Start fast, see value faster.
Starter Suite gets you set up fast with guided onboarding and support — so you can start automating from day one.
AI that sounds like you, not a chatbot.
With AI built on decades of Salesforce expertise in customer experience, every automated interaction feels personal — so the relationships you’ve worked hard to build only get stronger.
Know your next move, and when to make it.
AI that draws on your customers’ full history, behaviour, and context, so you always know what to say and when to say it — across sales, marketing, and customer support.
AI that protects your customer relationships.
With AI that’s built on Salesforce’s enterprise-grade security and privacy standards, your customers data is in safe hands.
Less admin, more closing.
Pipeline that manages itself.
Move deals forward automatically with lead routing, triggered follow-ups, and activity capture — so you’re focussed on closing, not managing.
Your top deals, front and centre.
With a complete view of your pipeline health, deal stages, and performance, you always know where to spend your time — and where to push harder.
AI that’s always in your corner.
Ask your AI assistant to draft a follow-up email, pull up a customer record, or surface the right next step — and it’s done.
Service that turns customers into lifelong fans.
Support that runs like clockwork.
With a clear picture of every open case, customisable stages, and a connected service console, your team knows what needs attention and when.
Happier customers in minutes.
Get customers answers faster, and leave them feeling taken care of — with email-to-case, automated workflows, and AI built on decades of Salesforce service expertise.
Insights that raise the bar.
With a clear view of case volume, feedback, and team performance, you always know where to focus and how to raise the bar.
Bigger brand, bigger pipeline, same lean team.
The right person. Every single time.
Build targeted segments, drop in a template, and send — your message reaches exactly the right customers, exactly when it should.
Audience growth on autopilot.
Capture new leads and nurture relationships automatically — with forms and automation that keep working when you're not.
Double down on what’s working.
Track engagement, performance, and audience trends with analytics that show what resonates — and where to focus your efforts.
From storefront to revenue engine.
Get your sales process humming.
Build a branded storefront with simple drag-and-drop tools and step-by-step guidance — so you can start selling without the technical headache.
Built to sell.
Use easy merchandising tools to manage every product detail — then let built-in AI track performance, promotions, and payments so you always know what’s working and where to go next.
Meet them at checkout, on any channel.
Whether it’s your storefront checkout or a payment link in an email, transactions are simple — no matter where your customers choose to buy.
Your CRM, inside every Slack conversation.
All the context, none of the switching.
With CRM data right in Slack, your team has the context they need without leaving the conversation.
Faster decisions, together.
Connect instantly with your team via audio, video, or screenshare — so you can align quickly and keep things moving.
On the same page — from day 1.
With conversations, customer data, and context connected, nothing gets lost between your CRM and where your team chooses to work.
See what’s possible.
This interactive demo is built around you — adapting to your interests and giving you a personalised look at the features that could change how you work.
Everything you need, nothing you don’t.
Every Salesforce Suite is built to help lean teams execute on their ambition — with the right level of automation, customisation, and support for where you are today.
Free Suite
The free CRM for getting started. Organise leads and customers at no cost, and see what Salesforce can do for your business.
Starter Suite
The CRM with turnkey AI that already knows your business. Automate sales, marketing, and service and deliver a great customer experience without the overhead.
Pro Suite
The CRM for when your ambitions get more complex — with advanced automation, deeper customisation, and the integrations to match.
Bigger ambition? Meet Pro Suite.
Pro Suite gives you the advanced automation, deeper customisation, and integrations to match your ambition — with a seamless upgrade from Starter.
Resources to get started fast.
Put turnkey AI to work for your business.
Get Salesforce. Free.
Start fast with built-in AI and everything you need to get going — at no cost.
Talk to an expert.
Not sure where to start? We’ll help you figure it out.
Watch a Starter Suite demo.
See exactly what you’re getting before you commit.
Starter Suite FAQs
Starter Suite is a turnkey CRM that brings sales, service, marketing, commerce, and Slack together into one application. It includes built-in AI to help you automate quality interactions you’re actually proud of, allowing your team to operate off the exact same view of the customer. Ultimately, it gives you everything you need to deliver an experience that matches your ambition—with zero complex setup required so you get value from day one.
Watch the demo video to see Starter Suite in action.
Getting started is completely turnkey. Simply sign up for a free 30-day trial to begin exploring the platform immediately. To help you hit the ground running, take advantage of these built-in resources:
- Guided Checklist: Follow step-by-step guidance to set up your CRM in minutes.
- Interactive Demos: Click through and see Starter Suite’s tools in action before you build.
- Live Workshops: Learn best practices directly from our experts in guided, interactive sessions.
When you’re ready, you can easily purchase Starter Suite through our simple self-checkout.
It acts as a built-in team member that reads, summarises, and updates customer details, letting you spend less time on admin and more time selling. The assistant also analyses your video calls to automatically generate transcripts and meeting summaries. For example, a lean, ambitious sales team can use this to quickly prep for meetings.
There is zero setup required. Salesforce builds AI directly into the workflows lean teams already use. You don’t need an IT department or complex integrations to get started. For example, your team can log in on day one and immediately ask the built-in assistant to draft customer responses based on past case history.
As you turn new leads into lifelong customers, Starter provides the reliable foundation your team needs. Run your sales, marketing, and service right out of the box—all seamlessly connected through Slack, where your team already works.
And when your ambition demands even deeper customisation and complex automation, moving to Pro Suite is completely seamless. Compare Starter and Pro to see which matches your ambition.
Starter is available starting at $25 USD per user, per month, which can be billed monthly or annually. Check out this data sheet to learn more about the features included in Starter.
Starter includes 2,000 emails per month. Plus, you can add on more as needed with the Marketing Email Sends Bundle for an additional 1,000 email sends for $10 USD per month.
Commerce functionality in Starter are subject to transaction fees. Pricing is pay-as-you-go and rates vary by region and payment method. For example, credit card payments in the U.S. are 2.9% + $0.30 USD per transaction.
Pro Suite includes all the capabilities and built-in AI found in Starter Suite, but adds deep, advanced customisation. Teams can build custom apps, create custom objects, and access prebuilt solutions on the AgentExchange. It also provides a sandbox environment for safe testing and training. Lean teams upgrade to Pro Suite when they need complex workflow automation to match a highly specific sales cycle.
Teams move to Pro Suite when their workflows demand deeper customisation, complex automation, or external app integrations. It builds on Starter's turnkey AI by unlocking custom objects, a testing sandbox, and advanced tools like sales forecasting—giving you the exact firepower needed to map complex sales cycles and accurately track revenue.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.