When’s the right time to do your work most effectively? It depends on what it is. There are two types of attention we all have: focused, direct attention; and unfocused, indirect attention. The former is great for activities that require sustained concentration: strategic planning, forecasting, or analyzing numbers. The latter is better for creative problem-solving, because the wandering, unrestricted mind is more creative. Since the brain gets tired with intensive use, our ability to sustain focus reduces as the day progresses. If something requires focused attention, schedule it for the morning. If it requires exploration; schedule it for the afternoon. Remember, take charge of your day, not the other way around.