Roles in Sales

Roles in Sales

It takes grit, empathy, and a lot of creativity to help businesses achieve a digital transformation. That’s why our sales team reimagines what selling looks like. Today, we’re trusted advisors to the world’s most admired companies — helping them connect to their customers, partners, and employees in a whole new way.

From our business development associates to sales development representatives and sales strategy teams, our recruits interact 1-to-1 with customers, partners, and prospects across the globe, assisting through strategic prospecting efforts, extensive account research and developing value propositions — having a tangible impact in the sales organization by generating high-value new business pipeline each year.

Where we hire.

United States and Canada
Europe, Middle East, and Africa
Japan
India, Australia, and Singapore
Latin America

Business Development Associate (BDA)

The BDA role supports outbound sales teams by assisting them through strategic prospecting efforts and extensive account research. BDAs participate in a concentrated sales training program to provide the fundamental skills necessary to achieve a successful sales career at Salesforce.

Account Development Associate (ADA)

In the account development associate role, we support outbound sales teams by assisting them through strategic prospecting efforts and extensive account research. The goal of the ADA program is to consistently make a tangible impact in the account development organization by generating millions of dollars of new business pipeline each year. 

Sales Development Representative (SDR)

SDRs identify sales opportunities and work closely with inbound prospects to determine how our products can help them best run their businesses. This role is for people with one to two years of sales experience and provides the opportunity to join a dynamic team and become a world-class sales professional.

Sales Strategy

The Sales Strategy and Operations team is a cross-functional, close knit team that plays a crucial role in supporting the explosive growth of Salesforce products. This role is a hybrid of traditional jobs in strategic planning, sales operations, finance, and analysis — requiring a mix of market analysis, sales optimization, and business operational support. Success in this role means assisting the appropriate sales group or business partner to support our sales growth strategy.

Solution Engineer

This program aims to enable you through career development, continuous learning, philanthropy, and of course, the support of our Solution Engineering team. Solution engineers interact with our customers to understand their needs and business goals, and offer exciting solutions. Expect to act as a translator, taking complex challenges and offering solutions that are easy for anyone to understand.
“Throughout my time at Salesforce, I have witnessed professionals who lead to inspire, compete to teach, and promote feedback that creates dividends of growth. Here is where your existing skills are developed and optimized, creating value for yourself and the company.”
Pierce Jordan, Business Development Associate

Practice your direct and concise communication skills. This will translate into how you speak with customers in the future and ultimately how you sell Salesforce.”

Vincent Dinh, Recruiter, Futureforce

Interview Process.

Our interview process begins with a recruiter phone screen. If successful, this will be followed by a one-hour final panel interview including a 10-15 minute exercise. Expect to discuss classwork and previous job/internship experiences during this interview stage. We encourage you to speak to how you’ve contributed as an individual on projects and be sure to brush up on your Salesforce knowledge, as our interviewers love to see if you’ve done your homework. If it’s a mutual fit, an offer will be extended.

For the majority of EMEA roles: following the initial virtual hiring interview there will be a final stage one-day assessment center. This will consist of two individual interviews and a group case study exercise to give you insight to the work you’ll get involved with. You will also have the opportunity to network and learn about life at Salesforce.

Program Path.

As a business development associate, you will learn the ins and outs of what it takes to have a successful career in sales here at Salesforce. You will be responsible for identifying key accounts and contacts for our BDRs to utilize in their prospecting, helping to build pipeline for the account executives.

Sales development representatives are on the front line of sales following up with “warm” customer leads. Their goal is to create new business opportunities for account executives through qualified leads.

The next stage in your sales journey will be as a business development representative (BDR). As a BDR you will conduct cold outreach (calling, emailing, etc.) and conduct discovery meetings with prospective customers identified by the BDAs. The goal is to find and qualify opportunities for the account executive. You can expect 70% of your day to be spent prospecting, and the other 30% to be spent on customer calls and administrative work.

After promotion in the account executive position, you will be responsible for the full sales cycle; including closing deals, negotiations with customers, and nurturing customer relationships. AEs have the opportunity to work with a variety of customers within our commercial, strategic, and enterprise accounts.

Prepare to interview.

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