Common is a Trailblazer
This pioneer in co-living keeps its operations running smoothly with Salesforce.
Common makes city living a breeze with Salesforce.
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Another problem was that information was getting trapped in silos, creating issues when prospective customers converted to paying members. Combining Sales Cloud with Service Cloud let information flow so everyone inside Common has a complete 360-degree view of each customer. “The baton passes from the sales team to the member experience team, and they’re not starting from scratch. They know who the member is and they can cater to that person’s experience because of Salesforce,” Rodriguez said.
Salesforce helps Common capture information about every lead starting from when they first visit the company’s website. Building member profiles so early in the customer journey makes it all the easier to match them with the right homes, and provide the best ongoing member service after they’re settled. “We have all the information about what they were looking for in a place to live so that we can make their experience better once they move in,” Rodriguez said.
Heroku also plays a key role in keeping Common’s operations running smoothly. The cloud platform lets Common’s developers build, deploy, and scale new features without worrying about the technical infrastructure itself. For a small business with limited resources available at any given time, that’s a huge burden lifted. “We don’t have to manage infrastructure or worry about our service being up because we know Heroku will take care of it for us,” Adam Gotterer, Chief Technology Officer said. “That saves us money on DevOps folks, too.”
One Heroku add-on, Heroku Scheduler, plays a particularly important role in Common’s technology stack, driving automated scheduling of property tours across the country. “It’s the biggest integration that touches all parts of the business,” Gotterer said. The broader ability to extend Common’s product functionality through AppExchange is also proving key to the company’s drive to continually improve its member experience.