Starter Suite
Bring leads, customers, and support together in one place. Built-in AI and automation help you get started quickly and stay organized — without complex setup.
Find the Suite that’s right for you.
Free Suite
The free, foundational CRM with sales, service, and marketing tools for up to 2 users — plus built-in AI.
$
0
USD/User/Month
(No contract or credit card required. Comes with 2 user licenses.)
- Lead, opportunity, and customer case management
- Simple Email Marketing
- Connected Slack Conversations
Starter Suite
The CRM that brings your business together — plus commerce and built-in AI to help automate work as you grow.
$
25
USD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Everything in Free, plus Assistive AI with Employee Agent
- Built-in Sales Flows and Lead Routing
- Dynamic Email Marketing, Forms, and Analytics
- Secure payment links and e-commerce storefront
Pro Suite
The CRM you can customize with advanced automation, AI, and insights — built to scale for complex needs.
$
100
USD/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customization, Automation+ Access to AppExchange
- Premier Support (add-on)
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.
Get more value from your CRM.
What can you do with Starter Suite?
Get set up, quickly and easily.
See value from day one with quick and easy setup, guided onboarding and access to customer support.
Bring everything into one place.
Stay organized by bringing sales, service, marketing journeys, commerce, and Slack together in one place.
Get more done with built-in AI.
Increase productivity with a complete view of your customer, reach customers at the right time with AI powered by Agentforce, and automate processes across your business.
Make informed decisions.
Plan strategically with account, contact, lead and opportunity management — together in one place.
Stay organized, sell smarter, and move deals forward.
Keep your pipeline moving.
Stay organized and efficient with built in sales flows, routed leads, and capture activity with AI — so nothing slips through the cracks.
Prioritize the right opportunities.
Clear stages and up-to-date customer details help you focus, prioritize the best opportunities, and move deals forward faster — with built-in AI helping draft follow-ups and surface next steps.
Get sales performance insights.
Straightforward analytics give you visibility into pipeline health, performance, and next steps — all in one place.
Resolve cases faster and build loyal customers.
Stay on top of your queue.
Ensure nothing slips through the cracks with simplified case management, customizable stages, and a connected service console to deliver reliable support every time.
Provide faster service.
Meet customers where they are with email-to-case and web chat options. Use built-in knowledge bases, AI summaries of customer cases, and automated workflows to resolve issues quickly and exceed expectations.
Get service performance insights.
View case volume, track feedback, and monitor team performance with simple analytics that show where customers need support most.
Build your brand with personalization and ease.
Reach the right people at the right time.
Create and send targeted emails with powerful segments and templates that help you reach customers with the right message — fast.
Take actions that grow your audience.
Use connected data, forms, and automation to capture new leads, nurture relationships, and create consistent customer experiences.
See marketing KPIs and track success.
View engagement, performance, and audience trends with easy analytics that show what resonates — and where to refine.
Build your storefront and connect every touchpoint.
Set up your storefront with ease.
Build a branded storefront with simple drag-and-drop design tools. Get set up and start selling with built-in guidance features that give you recommendations and step-by-step support.
Optimize your ecommerce.
Manage every product detail, like images, descriptions, product codes, and more, with easy-to-use merchandising tools.
Optimize your ecommerce store and increase revenue with insights about performance, finance, promotions, and payments from your built-in dashboard.
Simplify transactions.
Simplify the transaction process no matter where your customers are buying, whether it's via your storefront checkout or payment links in emails. Boost conversion rates quickly while you dedicate time to more critical activities.
Drive team productivity with Slack.
Collaborate with a connected workspace.
Cut down on busy work and elevate decision-making by bringing your customer data from CRM right into Slack.
Bring Slack conversations into Salesforce.
Unify real-time conversations in a single, connected experience across Slack and Salesforce for enhanced collaboration.
Build team consensus faster.
Instantly connect with coworkers, business partners, and stakeholders via audio, video, or screen share to make decisions faster.
Explore Salesforce Suites for every stage of growth.
See value from day one with solutions built to grow with you. Get up and running quickly with guided setup and built-in support. Automation and AI handle the busy work, so you have clear visibility to make confident decisions as your business grows.
Free Suite
The free, foundational CRM with sales, service, and marketing tools for up to 2 users — plus built-in AI.
Starter Suite
The CRM that brings your business together, with marketing, sales, service, and commerce — plus AI that helps automate work as you grow.
Pro Suite
The CRM you can customize with advanced automation, AI, and insights — built to scale for complex needs.
Need more flexibility? Upgrade to Pro Suite.
Add more automation, customization, and integrations as your business grows. Pro Suite gives you advanced service tools, AppExchange integrations, and more control — with a seamless upgrade from Starter.
Tailored resources to get value faster with Starter Suite.
Ready to take the next step?
Get Salesforce. Free.
Hit the ground running fast with out-of-the-box CRM tools all in one place, for free.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
See how Salesforce CRM can help your small business succeed today.
Starter Suite FAQs
Starter is a complete CRM suite that brings sales, service, marketing, commerce, and Slack into one application. It now features a built-in conversational AI assistant. Small businesses can organize data, manage relationships, and gain insights faster than before. Because the system requires zero setup, teams get value from day one. Watch the demo video to see Starter in action.
Starter Suite includes a conversational AI assistant powered by Agentforce that lives directly inside customer records. Users talk to the AI to execute daily work via simple prompts. The assistant reads, summarizes, drafts, and updates customer details. Einstein Conversation Insights (ECI) also analyzes video call recordings to create transcripts and meeting summaries. For example, a growing sales team might use these features to quickly prepare for meetings and draft follow-up emails – all without leaving the CRM.
As you turn new leads into lifelong customers, Starter grows with your business. You can build a solid foundation now with simplified marketing, sales, service connected Slack conversation features. Then, as you scale, you can seamlessly graduate to Pro Suite for even more customization, automation, and integration capabilities that fit your growing needs. Get a side-by-side look at Starter and Pro’s capabilities in this feature comparison.
A small business should upgrade to Starter Suite when it outgrows the two-user limit, requires a complete platform to reach customers, or wants to unlock more advanced AI capabilities. While Free Suite offers essential contact tracking and limited email marketing campaigns, Starter Suite provides a complete platform for sales, service, marketing, and commerce. Teams gain the ability to manage an online storefront, create multi-email nurture campaigns, and send payment links to close deals faster. Starter Suite also introduces a conversational AI assistant that executes daily work and analyzes video meetings. For example, a growing retail company can upgrade to Starter Suite to run promotional email campaigns and process payments online – all while using the AI assistant to draft customer follow-ups.
Starter is available starting at $25 USD per user, per month, which can be billed monthly or annually. Check out this data sheet to learn more about the features included in Starter.
That includes 2,000 emails per month in Starter. Plus, you can add on more as needed with the Marketing Email Sends Bundle for an additional 1,000 email sends for $10 USD per month.
Commerce functionality in Starter are subject to transaction fees. Pricing is pay-as-you-go and rates vary by region and payment method. For example, credit card payments in the U.S. are 2.9% + $0.30 USD per transaction.
Simply sign up for your free 30-day trial. Then use the guided onboarding feature to get familiar with the platform. When you’re ready, purchase Starter hassle-free via self-checkout.
There is zero setup required. Salesforce builds AI directly into the workflows small businesses already use. Teams do not need an IT department or complex integrations to get started. For example, a small team can log in on day one and immediately ask the AI assistant to draft customer responses based on past case history.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.