There’s no denying that Salesforce is a valued and important part of the customer success strategies at some of the world’s most successful businesses — with over 150,000 customers, there’s no shortage of enthusiastic customer reviews.
Yet it’s not only Salesforce’s customers who are singing its praises; Gartner has named Salesforce its #1 CRM Software Provider for three consecutive years, and Salesforce has been a leader in the Gartner Magic Quadrant for SFA for nine years.
So what is it about Salesforce that continues to astound reviewers across the board? Is it Salesforce’s ease of use? Is it the fact that Salesforce can be customized to meet the CRM needs of virtually any organization? Is it the way Salesforce combines automation and analytics to create a system that not only improves customer relationships, but also improves itself through continued use?
The answer to each of these questions is a resounding yes, but there’s more to it than that. The simple truth is that the entirety of Salesforce’s success is a direct result of one key ideal: innovation.
With dozens of CRM solutions available on the market — and more being introduced every year — Salesforce has maintained its superiority through constant adaptation and innovative business solutions. As such, it has been able to remain relevant and cutting-edge in a sometimes unstable market.
Creating innovative business systems is at the center of the entire Salesforce philosophy, a focus that has been recognized and celebrated time and time again. In fact, Salesforce has been at or near the top of the Forbes Most Innovative Companies list for the past five years, and currently holds the number two spot.
Simply put, Salesforce focuses on innovation in everything it does, because innovation is what customers need, and a CRM solution that doesn’t fill a need is hardly a CRM solution at all.
Summary: Of the numerous advantages offered by Salesforce, those that stand out the most are Salesforce’s ability to increase business performance, its comprehensive approach to CRM, its advanced security, its enhanced customization capabilities, its library of CRM-extending apps, and, perhaps best of all, its unmatched ROI.
Can Salesforce transform your business, too? You bet. Get a more detailed look at all the Salesforce advantages and their potential impact by reading our e-book — it’s completely free.
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