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Salesforce Data Cloud

Data Cloud is the hyperscale data engine that brings all of your company's data to Salesforce. Data Cloud enables you to build a comprehensive, 360-degree view of your customers across all products, services, and interactions, ensuring all of your employees can quickly access and easily act on centralized, real-time information about their customers. Natively integrated into the Einstein 1 Platform, companies can power automation, activation, analytics, and action across the world’s #1 AI CRM. Data Cloud is the trusted foundation to ground generative experiences in customer data, the key to ensuring safe, accurate, and useful results.

Data-driven teams build meaningful customer relationships with Data Cloud.

Why Data Cloud?

Data has always been the foundation of CRM. But the connection between enterprise data and CRM is broken. Companies are collecting more data and signals about their customers than ever before, yet that data sits in siloes and is disconnected from the customer experience. And while most companies have invested in centralizing their data, it’s trapped. Over time, data strategies and customer strategies have diverged. Data Cloud isn’t just about bringing data together. It’s about unlocking your data in service of the customer. Deeply integrated into the Einstein 1 Platform, Data Cloud makes all your data natively available across all Salesforce applications -- Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, and MuleSoft -- to power automation and business processes and inform AI.

Build a trusted data foundation on the Einstein 1 Platform.

Connect, federate, and harmonize data from any product and system into a complete view of every customer.

Ingest data into Data Cloud with native connectivity to Salesforce apps (Marketing, Sales, Service, Commerce), prebuilt connectors to cloud storage like Amazon S3, and the ability to integrate to any system with MuleSoft. Virtually connect data from your existing data lake without copying it or moving it with zero-ETL functionality.

Out-of-the-box connectors used in Data Cloud

Cleanse and transform source data from its natural form and shape without reliance on 3rd party zero-ETL tools. Map data from all sources to a common data model to create a standardized, harmonized view of your data across sources.

Astro holding a lock to represent protected data

Organize & partition all of your customer and account profile data into categories, such as brand, region, or department, so you can enable specific departments and users to see and work on the data that is most relevant to them.

Salesforce CRM unified customer profile and activity feed (phone calls, emails opened, website visits, etc)
Out-of-the-box connectors used in Data Cloud
Astro holding a lock to represent protected data
Salesforce CRM unified customer profile and activity feed (phone calls, emails opened, website visits, etc)

Get smarter about your customers with unified data and intelligence.

Unify disconnected data together into a single view of your customers across all of your products and services that is accessible across your organization.

Smiling customer in the Salesforce Customer 360 wheel with Einstein

Leverage self-service, natural language tools to build segments across individuals, merged customer profiles, households, or accounts that can be activated across every channel.

Customer journey flow: launch for loyalty members with loyalty status and tier

Build comprehensive insights powered by AI to analyze customer, product, and channel data and calculate metrics (like CLTV, Propensity to Churn) at the customer, segment, or population level to inform next best action and identify trends across your customer base.

UI for triggered flows in Data Cloud based on unified customer data

Instantly analyze and explore your comprehensive customer data in Tableau and track the KPIs that matter most to your business without moving or duplicating data across systems.

Pipeline dashboard (won deals, lost deals, win rate, and pipeline numbers) with Einstein insights for the likely to win percentage
Smiling customer in the Salesforce Customer 360 wheel with Einstein
Customer journey flow: launch for loyalty members with loyalty status and tier
UI for triggered flows in Data Cloud based on unified customer data
Pipeline dashboard (won deals, lost deals, win rate, and pipeline numbers) with Einstein insights for the likely to win percentage

Enrich your data with open access.

Seamlessly integrate any system with Data Cloud, an open and extensible data platform.

Access all of your data from data storage platforms like Snowflake, AWS Redshift, Google BigQuery, and Databricks, inside of the Salesforce metadata framework, without incurring the cost of moving data across platforms with our zero-ETL integration.

Icons for Salesforce and partners (Snowflake, Google) with Zero ETL callout

Easily connect to external predictive models, such as from a third-party model provider or your own proprietary model, and use them in the flow of work across Salesforce. For example, you can use predictive models to score leads, recommend products, or detect churn.

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Activation summary and insights presented by Einstein

Improve results, adoption, and cost savings with pre-built apps and certified experts.

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AppExchange dashboard and Astro, excited to cut costs with pre-built apps
Icons for Salesforce and partners (Snowflake, Google) with Zero ETL callout
Activation summary and insights presented by Einstein
AppExchange dashboard and Astro, excited to cut costs with pre-built apps
Two sales professionals smile.

Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

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