Drive field rep productivity by making crucial activities faster, connected, and personalized. Accelerate insights thanks to complete program visibility, including dynamic reporting and real-time inventory updates. Arm every field rep with advanced mobile capabilities, enabling remote productivity even in disconnected environments. And optimize the entire planning-through-execution process leveraging the power of artificial intelligence. 
Help channel partners move at the speed of business and drive larger purchase orders, thanks to Commerce Cloud’s personalized self-service capabilities. Use the Lightning Platform to build richer, seamless brand experiences for each and every customer. Pave the way to greater collaboration with exceptional customer service. And optimize engagement with Marketing Cloud’s buying journeys and predictive recommendations from Einstein artificial intelligence.
 
 
Connect the right store with the right product at the right time with a complete, cross-channel view of each customer. Get smarter about managing trade promotions and simplify complex sales processes. And close deals faster with real-time collaboration across the entire field, on any device.
Harness the power of data to create more personalized, connected, and seamless consumer experiences. By analyzing and redesigning the path to purchase, your organization can blend the digital and physical to best serve today’s demanding customer. Learn more in our IDC research report.
 
Nurture leads, engage prospects, and target upsell opportunities within existing accounts with 1-to-1 customer journeys. Build more rewarding relationships by personalizing every sales, service, and marketing interaction. And create a cohesive brand experience across all channels and touchpoints.
 
Visit the new Holiday Insights Hub to discover game changing insights. Get ready to crush your holiday goals today.
 
 
 

Salesforce helps us continue to reinvent how we engage with our consumers and our retail partners.”

Matt Reintjes | CEO, YETI Coolers
 
 
 

64%

OF CONSUMERS EXPECT REAL-TIME INTERACTIONS FROM COMPANIES *

 

80%

OF CONSUMERS BECOME MORE BRAND LOYAL WITH PERSONALIZED SERVICE *

 

61%

OF MILLENNIALS WILL SHARE PERSONAL DATA TO RECEIVE PERSONALIZED EXPERIENCES *

* See more in our "State of the Connected Customer" report.
Discover all the ways that Salesforce CRM solutions optimized for Consumer Goods can help your business deliver a more personalized, intelligent, and connected customer experience.
 
 
With our Personalize Shopper Marketing solution, retailers are empowered to deeply engage with shoppers. We make it easy to connect every interaction everywhere, drive shopper loyalty with artificial intelligence, manage customer journeys, and unify the entire shopping experience. Discover how to fine-tune every shopping interaction, connect like never before, and engage across the entire lifecycle, at scale.
With our Deliver Any Channel Service solution, deliver faster, smarter shopper service across any channel. Built on the #1 service platform, retailers can provide shoppers with smart and swift service at any point of their journey and across any channel, whether SMS, messaging apps, phone, or even email. Additionally, retailers can leverage Einstein for smart case routing, automate conversations with bots, and help shoppers find answers to their own questions.