Build relationships with an endless shelf life.

 

SOLUTION: OPTIMIZE RETAIL EXECUTION

Drive sales productivity with a fast, connected experience.

Advanced mobile capabilities drive field rep productivity by making critical, time-intensive activities faster, connected, and personalized. Accelerate insights with complete program visibility, dynamic reporting, and real-time inventory updates. Optimize the planning-through-execution process with AI.

SOLUTION: TRANSFORM B2B COMMERCE

Empower channel partners with a seamless, collaborative experience.

Help your partners drive larger orders by working faster and more collaboratively. Offer personalized self-service with Commerce Cloud. Use the Lightning Platform to build seamless customer experiences. And increase engagement with Marketing Cloud’s buying journeys and predictive recommendations.

Solution: Connect the consumer experience

Deliver smarter, more personalized B2C engagement at scale. 

Know and grow your audiences using AI-powered insights. Deliver hyper relevant messages throughout the customer journey. Offer seamless commerce experiences and integrated customer support to turn your buyers into brand advocates.
 

Bring your brand, channel partners, and consumers together.

 
 
 
customer success story

Right now we can actually get the true power of being a global company by using Salesforce technology.”

KASPER RØRSTED | CEO
 
 

60,000

employees

 

See why 150,000+ companies build deeper connections to their customers, consumers, and employees with Salesforce.

 
 
 

Explore insights, challenges, and priorities from 500 global consumer goods leaders.

 

99%

are investigating in a direct-to-consumer strategy*

 

55%

perceived barriers turning the customer data they own into insights*

 

38%

are completely satisfied with how their company sells new skus into retailers’ stores*

* See more in our research report “Consumer Goods and the Battle for B2B and B2C Relationships.”

Questions? Let’s talk.

Discover all the ways that Salesforce for Consumer Goods brings brands, customers, and consumers together on the #1 B2B and B2C CRM platform.