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Salesforce for Automotive
Accelerate every automotive journey and become an Agentic Enterprise
Get to market faster with out-of-the-box automotive innovation from Salesforce. Drive personalized experiences, explore new revenue models, and power software-defined vehicles all on the #1 Agentic CRM. Create AI agents that work alongside your customer-facing teams to free your people from busywork.
Drive success with the #1 Agentic CRM for automotive
Your path to becoming an Agentic Enterprise in automotive starts here
A unified architecture brings together data, models, workflows, insights and experiences for every automotive moment.
System of engagement
OEMs, dealers, and teams move faster together on Slack
Bring sales, service, and finance teams together with dealers and AI agents in the flow of work.
System of insight
Tableau for automotive intelligence
Surface proactive insights across dealer performance, service, and vehicle portfolios.
System of agency
AI agents built for automotive, working 24/7
Deploy purpose-built agents for sales, service, and captive finance to accelerate every interaction.
System of work
AI that runs inside your automotive workflows, not on top of them
Built for vehicle lifecycle, dealer ops, and captive finance to eliminate operational friction.
System of context
Bring together all the data across automotive lifecycle
Unify OEM, dealer, captive finance and connected-vehicle data for every agent and team.
Purpose-built precision for the automotive industry
Discover Automotive Cloud, the purpose-built CRM designed to help OEMs, dealers, and captive finance organizations transform vehicle data into business value.
Product
Unite driver history, service history, leases and warranties on one platform with Automotive Cloud
See how automotive leaders drive real results with Salesforce
14
days avg. implementation*
Get fast time to value.
33
%
faster automation*
Improve operational efficiency.
21
%
decrease in IT costs*
Reduce costs while driving revenue.
* Salesforce 2024 Customer Success Survey
See what Salesforce's CRM for automotive can do for you
Get out-of-the-box automotive features and workflows to explore new revenue opportunities, advance next-gen vehicle experiences, and innovate with AI and automation on the #1 Agentic CRM for automotive.
OEMs
Delight drivers at every touchpoint. Use a 360-degree view of the driver and their vehicle to orchestrate every Automotive journey – in the car, online, and at the dealership.
Retailers and Dealers
Build trusted relationships. Unite your OEM, retail, and captive partners with a single source of Automotive truth, so you can focus on what matters most: your customer.
Captive Finance
Grow loyalty with financial relationships. Go beyond the first purchase with seamless shopping, leasing, and servicing experiences that create customers for life.
Software-Defined Vehicles
Unlock new revenue streams and go to market faster. Power in-vehicle subscriptions or experiences based on household data, purchase history, or service needs in the CRM.
Salesforce helps us understand our customers’ needs even better. We know their purchasing history and we can anticipate what the customer is looking for. That’s the power of the technology that we’re working on together.
Ola KälleniusCEO, Mercedes-Benz
The bet is, if we have that continuous loop with the customer, we’re adding value. This is a promise and a challenge inside the company to produce that value to the customer every day, which is totally different than the last 119 years.
Jim FarleyCEO, Ford
Trends in automotive report
We surveyed 500 global leaders to learn the top trends driving innovation in the auto industry.
Our powerhouse partners extend Salesforce for automotive
Keep up with the latest automotive trends, insights, and conversations
How Automotive Operations Leaders Cut Costs and Speed Up Processes with AI Agents
Discover how automotive operations executives are transforming their operations with Agentforce, Salesforce's agentic AI platform, to drive measurable cost savings, eliminate friction, and scale faster.
Beyond the Connected Car
Move beyond passive monitoring to autonomous action. Learn how to use Automotive Cloud and Data 360 to turn real-time telemetry into recurring revenue and boost productivity.
Report
Trends in Automotive
Webinar
New Automotive Innovations for Connected Vehicles and Captive Finance
Guide
Smarter Savings for Automotive
News
65% of U.S. Drivers Don’t Understand Connected Cars
Ready to take the next step with the #1 Agentic CRM for the automotive industry?
Start your trial.
Try Automotive Cloud free for 30 days. No credit card. No installations.
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Salesforce for Automotive FAQ
Customer relationship management for the automotive industry is a system for managing all of your company’s interactions with current and potential customers, as well as critical information like driver, vehicle, retail, and automotive financial data.
First, determine what you want an automotive CRM to solve. An automotive CRM should include functionality, such as vehicle and driver information, automotive lead management, partner performance management, inventory management, fleet management, embedded analytics and AI, and more.
An automotive CRM can help you get 360-degree visibility into your customers and their households and vehicles, build a robust sales pipeline, intelligently manage your vehicle and parts product portfolio, and deliver meaningful service experiences for drivers and households.
Do you find that your customer-facing interactions are misguided, or you are missing opportunities for upsells or better serving drivers or their households? If so, you would benefit from an automotive CRM like Automotive Cloud, so your teams can take action fast and delight every customer.
