Ingest data into Data Cloud with native connectivity to Salesforce apps (Marketing, Sales, Service, Commerce), prebuilt connectors to cloud storage like Amazon S3, and the ability to integrate to any system with MuleSoft. Virtually connect data from your existing data lake without copying it or moving it with zero-ETL functionality.
Cleanse and transform source data from its natural form and shape without reliance on 3rd party zero-ETL tools. Map data from all sources to a common data model to create a standardized, harmonized view of your data across sources.
Organize & partition all of your customer and account profile data into categories, such as brand, region, or department, so you can enable specific departments and users to see and work on the data that is most relevant to them.
Unify disconnected data together into a single view of your customers across all of your products and services that is accessible across your organization.
Leverage self-service, natural language tools to build segments across individuals, merged customer profiles, households, or accounts that can be activated across every channel.
Build comprehensive insights powered by AI to analyze customer, product, and channel data and calculate metrics (like CLTV, Propensity to Churn) at the customer, segment, or population level to inform next best action and identify trends across your customer base.
Instantly analyze and explore your comprehensive customer data in Tableau and track the KPIs that matter most to your business without moving or duplicating data across systems.
Access all of your data from data storage platforms like Snowflake, AWS Redshift, Google BigQuery, and Databricks, inside of the Salesforce metadata framework, without incurring the cost of moving data across platforms with our zero-ETL integration.
Easily connect to external predictive models, such as from a third-party model provider or your own proprietary model, and use them in the flow of work across Salesforce. For example, you can use predictive models to score leads, recommend products, or detect churn.
Improve results, adoption, and cost savings with pre-built apps and certified experts.
AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.Doug MartinChief Brand and Disruptive Growth Officer, General Mills