Marketing Cloud, Trailhead...
Chapter 4: How You Work

- Ensure everyone believes in a customer-centric vision.
- Work across functions to collaboratively define a clear vision and strategy.
- Ensure that everyone within the organization can communicate the vision, inspire action, and align projects to the outlined strategy.
- Help employees reach their full potential.
- Equally invest in employee experiences to allow for cross-team collaboration from anywhere that improves the customer experience.
- Apply incentives to individual behaviors that drive the business goals.
- Encourage groups with different expertises to solve customer problems together.
- Empower teams to act in the customer’s best interest.
- Define your brand values and company culture in order to empower all employees to suggest improvements and better the company.
- Give teams the authority to act in the customer’s best interest. Include partners to help you drive connected customer experiences and increase value to customers and employees.
Chapters
Related Content

Blog Post
What does Salesforce do?

Video
How Ford Plans to Transform an Icon

Report
How to Launch an Employee Experience Platform
More Resources

State of the Connected Customer

Create your Customer 360 in two simple steps.
