Meet Marketing Cloud Account Engagement powered by Pardot.

Discover the full suite of Marketing Cloud Account Engagement tools to create meaningful connections, generate more pipeline, and empower sales teams to close more deals.

See Marketing Cloud Account Engagement in action.

Watch a one-minute overview to learn how Marketing Cloud Account Engagement by Salesforce can help you increase leads, boost sales, be more productive — and transform your business.

Automate your marketing

Take manual labor out of common marketing and sales tasks to help your team speed up the sales cycle.


Close more deals with intelligent lead nurturing.

Automatically send emails and perform marketing tasks based on triggers including time, user interactions, and other custom parameters.

Send personal messages with dynamic content.

Use data to personalize the customer experience, display targeted offers, and seamlessly develop nurturing and email paths as you uncover new information.

Connect at the right moment with real-time alerts.

Respond to prospects when it matters, learn what’s happening between sales calls, and get alerts about prospect actions.

Get a detailed view of your prospect’s activity.

Create more relevant conversations and target sales pitches with in-depth data about prospect activity.

Guided Tour

See Marketing Cloud Account Engagement at work in an interactive walkthrough.


Generate More Leads

Fill your sales funnel with high-quality leads using trusted, powerful marketing tools.


Drive engagement with landing pages and forms.

Launch beautiful, branded landing pages using templates — and customize content from a powerful visual editor.

Deliver superior email marketing with confidence.

Build professional email campaigns, at scale, that earn proven results and drive customer engagement from prospect to advocate.
Integrate SEM and SEO programs to determine the ROI of your campaigns and perfect your marketing strategies.

Attract interest with webinars and events.

Manage and track all your events down to the last detail — all from one centralized marketing platform.

Customer story

REIREI lays the foundation for new growth with Salesforce


Calculate Marketing ROI

Understand how your customers go from clicks to close.


Know your marketing’s impact on revenue.

Tie your individual closed leads back to specific marketing efforts and analyze campaign success by channel.

Explore your data.

Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.

Track your deals with lifecycle reporting.

Check the health of your funnel at a glance and identify where opportunities are stuck — so you can get them moving again.

Act on your insights.

Share key insights and make data-driven decisions to continually improve on marketing programs.


What is Marketing Automation and what can it do for your business?


Marketing Resources

Learn more about Marketing Cloud Account Engagement



Customer success story



Vanliga frågor


Vad är Marketing Cloud?

Marketing Cloud är en digital marknadsföringsplattform från Salesforce som innehåller verktyg för marknadsföring via e-post, marknadsföring på sociala medier, mobil marknadsföring, onlineannonsering och automatisering av marknadsföring. Marketing Cloud ger en enhetlig vy över kunderna så att företag kan skapa personliga kundresor i flera kanaler.

Vilka är fördelarna med Marketing Cloud?

Med Marketing Cloud kan företag skapa datadrivna, personliga kundresor i flera kanaler. Den utnyttjar en plattform så att företag kan erbjuda en enhetlig, sammanhängande kundupplevelse via e-post, sociala medier, webbplatser, annonser och till och med i butik.

Vad är skillnaden mellan Marketing Cloud och Marketing Cloud Account Engagement?

Den största skillnaden mellan Marketing Cloud Account Engagement och Marketing Cloud är att Marketing Cloud Account Engagement utformades som ett verktyg för automatisering av B2B-marknadsföring och Marketing Cloud utformades som en plattform för B2C-marknadsföring. Marketing Cloud används numera ofta av B2B-företag som skapar B2C-liknande kundresor för beslutsfattare inom företag som de riktar in sig på.

Har du några frågor? Vi hjälper dig gärna.

Fråga om Salesforce-produkter, priser, implementering eller något annat. Våra kunniga representanter står redo att hjälpa dig. Eller ta en titt på vår prissättnings- och paketguide för mer information.