Give an 11-year-old a debit card and they’ll feel like they can take on the world. Teach them how to use it responsibly and they really can take on the world. GoHenry is on a mission to make every kid smart with money. And what better way to learn than by doing it for themselves?

“Financial education should be accessible for everyone. Salesforce has been crucial to help us scale up and teach more kids to be money confident,” said Louise Hill, Co-Founder & COO of GoHenry.

The trailblazing fintech provides children aged 6 to 18 years with a prepaid, eco-friendly debit card linked to an app. Parents can top up the card, monitor spending, and set them tasks to earn their allowance, all from their smartphone.

Friends and family can also add funds using Giftlinks, and budding young philanthropists can donate to charity straight from the app. GoHenry also provides Money Missions, which are in-app gamified money lessons designed to promote better financial literacy.

By helping kids to get smarter with money, GoHenry is nurturing healthy financial habits that will last a lifetime. And that means a brighter future for everyone – as well as being more likely to earn more, save more, and have a more comfortable retirement. GoHenry kids are giving back to the community – including raising more than £350,000 for children’s charity NSPCC.

“Studies have shown that 60% of children leave school with no money management skills. We’ve all heard stories of kids racking up huge credit cards without realising in-game purchases cost real money, or thinking they’ve ordered a toy car until a flatbed truck pulls up outside, but the reality is the financial literacy gap is costing our economy billions of pounds,” said Louise.

And smarter money management is taking off. GoHenry doubled its member-base to over 2 million people across the UK and US in just two years without compromising on quality – after all, when your business involves money and children, the stakes are high.