Luxury brands differentiate themselves with bespoke craftsmanship, customization, and service at every turn. Yet, it’s become difficult in the digital age to translate these moments into an online experience of the same caliber.

Bentley Motors➚ has been perfecting the luxury car-buying experience for more than 100 years with handcrafted expertise. But data and systems abound across a century of business, and Bentley needed a way to not only build cleaner, more connected customer data but set itself on a path toward digitized excellence for the next 100 years.

Let’s take a look at how Bentley Motors is reimagining the customer experience by creating a 360-degree view of each customer and prospect with Salesforce Customer 360.