Marketing Cloud: Email, Social & Marketing Automation Software

THE #1 DMP IS NOW PART OF SALESFORCE. LEARN MORE ⟩

THE #1 DMP IS NOW PART OF SALESFORCE.

Learn More

THE #1 DMP IS NOW PART OF SALESFORCE.

Learn More

digital marketing software by salesforce

Meet the complete set of marketing tools, built on a unified platform.

Journey Builder

Create 1-to-1 customer journeys across email, mobile, ads, and the web. Connect your marketing across commerce, sales, service, and every customer touchpoint.

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Unite marketing and sales on a single platform for B2B marketing automation. Stock your pipeline, and use lead nurturing to cultivate high-quality leads. Plus, maximize efforts with advanced analytics.

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Email Studio

Use data from any source, like web analytics and CRM data, to build personalized email campaigns with the world’s #1 email marketing platform.

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Salesforce DMP

Capture and activate data from anywhere on a unified platform — then harness it to create content and advertising that’s more relevant and effective.

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Listen, publish, and engage with your customers across social. Align social marketing with your marketing, customer service, and sales efforts on Salesforce CRM.

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Advertising Studio

Activate customer data to power digital advertising and manage campaigns for acquisition, re-engagement, and alignment.

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Mobile Studio

Build and automate personalized mobile interactions including SMS marketing, push notifications, and group messaging.

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+23%

IN MARKETING ROI WITH SALESFORCE

Source: 2016 “VOICE OF THE CUSTOMER” SURVEY BY CONFIRMIT.

Join the world’s most innovative brands.

Join the world’s most
innovative brands.

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Discover Trailhead and get on the path to delivering real marketing ROI, faster.

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See how the Salesforce Platform delivers the power to take marketing even further.

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Integrate and connect everything.

Create a seamless customer experience, empowering marketers to connect with customers using a unified CRM platform.

Personalize every customer journey.

Tailor the experience with your brand across every marketing channel, for every customer — both B2C and B2B.

Get automatic updates.

We do major releases several times a year — so you automatically get all of the new features.

Extend your marketing with custom apps.

Build apps to manage marketing budgets, events, and campaigns. Or get pre-built apps from AppExchange.

Market with trust and security.

Trust is our #1 value. You get the latest in encryption, anti-phishing, and other security features to keep your data safe.

See how the Salesforce Platform delivers the power to take marketing even further.

Integrate and connect everything.

Create a seamless customer experience, empowering marketers to connect with customers using a unified CRM platform.

Personalize every customer journey.

Tailor the experience with your brand across every marketing channel, for every customer — both B2C and B2B.

Get automatic updates.

We do major releases several times a year — so you automatically get all of the new features.

Extend your marketing with custom apps.

Build apps to manage marketing budgets, events, and campaigns. Or get pre-built apps from AppExchange.

Market with trust and security.

Trust is our #1 value. You get the latest in encryption, anti-phishing, and other security features to keep your data safe.

Find out more about the Salesforce Platform.

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“With Marketing Cloud, our brands are no longer siloed. Now we’re really starting to listen to what our consumers have to say.”

Heather Nykolaychuk | Senior Director of Digital Marketing, Mattel

Personalize your email marketing at scale.

Build and manage any kind of email campaign. Use CRM and other data for personalization that drives engagement. Automate your marketing to scale your capabilities and reach customers with relevant messaging.

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Related Features

Engage with mobile messaging.

Use SMS, MMS, push notifications, and group messaging to reach customers anytime, anywhere. Go cross-channel and extend your digital marketing strategy by adding mobile to your email and social campaigns.

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Related Features

Connect social to marketing, sales, and service with social media marketing tools. Listen, engage, publish, and analyze data from over a billion sources, and automate social workflow.

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Manage ads that win.

Activate your customer data to power all digital advertising and manage ad campaigns. Enhance new customer acquisition, re-engage inactive customers, and align advertising with every channel.

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Related Features

Predict the right content on the web.

Create landing pages. Track visitor behavior, deliver personalized web content, and trigger emails in real time. Increase conversions, click-through rates, and order values.

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Related Features

Create cross-channel journeys.

Create 1-to-1 customer journeys across email, mobile, social, ads, and the web. Connect experiences across marketing, sales, service, and every customer touchpoint.

CUSTOMER SUCCESS STORIES

“Marketing Cloud allows us to talk to customers individually and create that 1-to-1 relationship like we have in stores.”

Kimberly Ruthenbeck | Director of Web Experience, Room & Board

+2900%

RETURN ON INVESTMENT

+2900%

RETURN ON INVESTMENT

Company size: 500—1,000 Employees

Salesforce user for 13 years

SEE ALL SUCCESS STORIES

Pricing

Find the right fit for your business.

Email, Mobile, and Web Marketing

Social Media Marketing

Advertising

B2B Marketing Automation

Email, Mobile, and Web Marketing

Personalize and automate email, mobile, and web journeys for every customer at scale.

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See Features

Email marketing
Mobile marketing
Campaign management
Personalization Builder
Data and analytics

Social Media Marketing

Listen, engage, publish, and analyze. Create 1-to-1 social conversations like never before.

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See Features

Social listening and analysis
Content marketing
Community management and social care

Advertising

Leverage your CRM data and manage your advertising at scale.

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Media optimization and audience management with Facebook, Twitter, and LinkedIn

B2B Marketing Automation

Automate and optimize your lead-generation and nurturing programs throughout the prospect lifecycle.

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See Features

Lead generation
Lead qualification
Lead nurturing
Lead tracking

VIEW DETAILED PRICING

MARKETING RESOURCES

Get insights for building connected, engaging customer experiences.

e-book

The Marketer’s Field Guide

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e-book

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e-book

Get started building
1-to-1 journey strategies

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Email Marketing from Salesforce

Businesses of any size can grow with professional-level email marketing from Marketing Cloud. Even small businesses can use marketing automation that will help bring in new customers and nurture the ones they already have, without an army of marketers. Plan, personalize, and optimize the customer journey, know your customers better, and measure your results so you can maximize your marketing budget with email marketing from Marketing Cloud.

CRM: Salesforce CRM fosters better customer relationships, helping you save money and increase profits.

Sales Forecasting: Sales forecasting and analytics are some of the many powerful features that Salesforce CRM offers.

Sales Tracking Software: Robust sales tracking features help you analyze sales pipelines, perform win-loss analyses, and more.

Sales Content Management: Make sure your reps have easy access to winning sales materials, right within your SFA application.

Salesforce Reviews: Read honest reviews from real Salesforce customers.

Digital Advertising: Advertising solutions that help you securely use your customer data to reach your customers across all channels — at scale.

Social Media Marketing: Social media marketing platform that delivers outstanding customer experiences through world-class features, such as social listening, engagement, publishing, and analytics.

Content Marketing Optimization: Content marketing optimization in a single location for all your cross-channel content for a consistent consumer experience.

Marketing Automation Software: Marketing automation software resources and knowledge to create better-performing marketing campaigns.