L’Oréal also built portals to provide product info, demo tips, and training materials for the distributor reps and beauticians that coordinate salon events. “We wanted to make sure that all of our brands could be as agile as possible, while working with salons in an orchestrated manner,” says Barry Gilmore, CIO, L’Oréal Americas. “Salesforce is a vital tool to enable our unending quest to understand our customers.” L’Oréal built on its initial success with Salesforce by adding an employee social network that helps reps and stylists work together to plan events on behalf of multiple brands, and share everything from hair coloring techniques to tips on reducing frizz or keeping hair shiny. And it’s easier for management to communicate with employees so everyone in the organization stays aligned. With its new systems, L’Oréal can integrate acquisitions or roll out new brands more quickly, market more effectively, and help customers look their best.